Website designers make a number of errors at the formative stage that can hamper the search engine optimisation of a site, it has been claimed.
Yahoo! has bought Right Media for a sum of around $680 million (£341 million), it has emerged.
Microsoft has reported a 23 per cent year-on-year growth in revenue generated by its online marketing offering for the first quarter of 2007.
Having lost out to Google in the bidding war for internet marketing agency DoubleClick, WPP has reportedly turned its attention elsewhere.
Google could take 75 per cent of all revenue generated from search engine marketing in the US this year, according to one research firm.
A new contextual advertising product by Ask.com is to be launched on May 21st, offering firms in the search engine marketing sector two new features that are not provided by Google and Yahoo!.
The Interactive Advertising Bureau (IAB) has suggested that the methods of the two leading monitors of internet activity in the US are outdated and has called for them to be subjected to an independent audit.