Good search engine optimisation (SEO) requires solid content from someone who knows about the content they are writing, one expert has suggested.
Small and medium enterprises (SMEs) should become more involved in online marketing and can combine their campaigns with more traditional techniques, one expert has suggested.
Shoppers who have turned to the internet to fulfil their Christmas shopping needs have found the process a pleasurable one, according to the latest research.
High street store revenues are being buoyed up by online marketing success as internet shopping sales hit a record high, according to new research.
Online marketing is to intensify next year as advertisers make efforts to prevent their brands appearing alongside unsuitable content, one firm has predicted.
Search engine optimisation (SEO) campaigns should involve more than paid links if they are going to be successful, one expert has suggested.
Failure to invest properly in search engine optimisation (SEO) campaigns could mean that companies see their competitors surge ahead, it has been suggested.
Google has continued to make the most of its position as the number one search engine over the start of one of the biggest online business periods of the year, according to a new survey.
Internet advertisers and online retailers currently have their work cut out for them as British shoppers flock to the web.
Google has been named as a bit of a Grinch when it comes to its actions around the festive period.