Marketers encouraged ‘think like the recipient’
Posted on January 31, 2008, by ClickThrough MarketingOnline advertisers have been advised to put themselves in the position of the consumer.
Monthly Archives: January 2008
Google AdWords improves demographic targeting
Posted on January 30, 2008, by ClickThrough MarketingGoogle has updated its AdWords online marketing service to better target customers geographically, it has emerged.
85 per cent of web users now shopping online
Posted on January 29, 2008, by ClickThrough MarketingInternet marketers and businesses considering the benefits of online advertising were given a boost this week.
London SES announces further details
Posted on January 28, 2008, by ClickThrough MarketingA new international conference that will bring together experts from across the world of search engine optimisation has announced a number of further details, according to icenews.is.
Boosting traffic and sales for new online business
Posted on January 28, 2008, by ClickThrough MarketingNew businesses need to have a number of things in place if they are to succeed in the competitive world of online sales and marketing, according to a new article for bytestart.co.uk
Small businesses ‘may benefit’ from paid search
Posted on January 25, 2008, by ClickThrough MarketingAn investment in paid search may be beneficial for small businesses, a search engine marketing expert has asserted.
Affiliate marketing generates record sales
Posted on January 24, 2008, by ClickThrough MarketingMore than £3 billion in sales was generated last year as a result of affiliate marketing campaigns, it has emerged.
Online marketers ‘can use automation to improve’
Posted on January 23, 2008, by ClickThrough MarketingThere are a number of things internet marketers can do to improve their techniques, including the use of automation, a manager has suggested.
Online marketers ‘should consider global audience’
Posted on January 22, 2008, by ClickThrough MarketingInternet marketing experts are being urged by comScore to consider their global audience as traditional media leverage their brands online.
New tool ‘helps marketers boost ROI’
Posted on January 18, 2008, by ClickThrough MarketingOnline marketers need to be aware of consumer engagement with advertising campaigns if they are to boost their return on investment (ROI), one expert has suggested.