GDNs represent a ‘necessary marketing spend’
Posted on February 29, 2008, by ClickThrough MarketingMany online advertisers and retailers see the acquisition of a generic domain name (GDN) as necessary, one expert has suggested.
Monthly Archives: February 2008
Social media marketing ‘needs to be subtle’
Posted on February 29, 2008, by ClickThrough MarketingInternet marketers looking to take advantage of the growth in social networking sites such as Facebook and MySpace have been advised that campaigns will need to be engaging.
‘Need SEO? Speak to a specialist’
Posted on February 28, 2008, by ClickThrough MarketingThere are a number of search engine optimisation (SEO) techniques that companies are employing which simply do not work, it has been suggested.
Search engines: Profit for the prophets?
Posted on February 28, 2008, by ClickThrough MarketingThe importance of a strong online presence has been highlighted this week in an article for the Times which suggests internet promotion is now not only the domain of business.
Amex SEO comments “ill-informed”
Posted on February 27, 2008, by ClickThrough MarketingAn IT services group has hit back at suggestions by a credit card company that search engine optimisation (SEO) can be expensive and unnecessary.
Advertisers advised on review value
Posted on February 27, 2008, by ClickThrough MarketingOnline marketers have been advised that internet reviews can be essential to ensuring return on investment (ROI).
Site design ‘second to how it is being used’
Posted on February 25, 2008, by ClickThrough MarketingWebsite design may be an important issue, but one expert has noted that it is how it is being used that counts.
Roadmaps and reporting the keys to building search engine marketing
Posted on February 22, 2008, by ClickThrough MarketingRoadmaps and reporting have been cited as key areas in the development of an in-house search engine marketing team.
Microsoft brings adExcellence to UK
Posted on February 22, 2008, by ClickThrough MarketingMicrosoft has launched adExcellence in the UK, according to the adCenter blog.
Keywords and unique content ‘essential for SEO’
Posted on February 21, 2008, by ClickThrough MarketingA search engine optimisation (SEO) specialist has detailed the essentials of attracting traffic to websites, it has emerged.