Many online advertisers and retailers see the acquisition of a generic domain name (GDN) as necessary, one expert has suggested.
Internet marketers looking to take advantage of the growth in social networking sites such as Facebook and MySpace have been advised that campaigns will need to be engaging.
There are a number of search engine optimisation (SEO) techniques that companies are employing which simply do not work, it has been suggested.
The importance of a strong online presence has been highlighted this week in an article for the Times which suggests internet promotion is now not only the domain of business.
An IT services group has hit back at suggestions by a credit card company that search engine optimisation (SEO) can be expensive and unnecessary.
Online marketers have been advised that internet reviews can be essential to ensuring return on investment (ROI).
Website design may be an important issue, but one expert has noted that it is how it is being used that counts.
Roadmaps and reporting have been cited as key areas in the development of an in-house search engine marketing team.
Microsoft has launched adExcellence in the UK, according to the adCenter blog.
A search engine optimisation (SEO) specialist has detailed the essentials of attracting traffic to websites, it has emerged.