An expert at Yahoo! has offered advice on how companies can best increase their click-through and conversion rates via paid search.
Companies operating in the travel sector may be able to combat the current economic climate by adopting a more flexible internet marketing strategy.
A new study by Nielsen Online has revealed which websites proved to be the most popular among UK web users during the month of June.
Choosing keywords carefully is essential in the creation of a search engine optimisation strategy, it has been claimed.
There are numerous ways in which online advertisers can effectively monitor the success rate of their marketing strategies, it has been reported.
The global spend on search engine marketing has risen by 30 per cent this year, a new report has indicated.
Companies are spending more of their marketing budgets on internet-based campaigns than they were in 2005, a new report has revealed.
A new publication from JupiterResearch has looked at some interesting trends relating to internet usage and sports lovers.
Internet giant Google retained its position at the top of the US search rankings last month, it has been revealed.
A good way to give search engine optimisation (SEO) strategies a boost is to consider the factors that website crawlers or spiders examine when indexing sites.