‘Increase PPC click-throughs with keywords, ad quality’
Posted on July 31, 2008, by ClickThrough MarketingAn expert at Yahoo! has offered advice on how companies can best increase their click-through and conversion rates via paid search.
Monthly Archives: July 2008
Travel firms ‘should make internet marketing more flexible’
Posted on July 30, 2008, by ClickThrough MarketingCompanies operating in the travel sector may be able to combat the current economic climate by adopting a more flexible internet marketing strategy.
Research reveals most popular UK websites
Posted on July 30, 2008, by ClickThrough MarketingA new study by Nielsen Online has revealed which websites proved to be the most popular among UK web users during the month of June.
Keywords ‘essential for SEO’
Posted on July 28, 2008, by ClickThrough MarketingChoosing keywords carefully is essential in the creation of a search engine optimisation strategy, it has been claimed.
Report says online advertisers should use effective search marketing strategies
Posted on July 25, 2008, by ClickThrough MarketingThere are numerous ways in which online advertisers can effectively monitor the success rate of their marketing strategies, it has been reported.
Study says firms are spending more’ on search marketing
Posted on July 24, 2008, by ClickThrough MarketingThe global spend on search engine marketing has risen by 30 per cent this year, a new report has indicated.
Ad budgets make more room for online channels
Posted on July 23, 2008, by ClickThrough MarketingCompanies are spending more of their marketing budgets on internet-based campaigns than they were in 2005, a new report has revealed.
SEO key for local sports sites?
Posted on July 22, 2008, by ClickThrough MarketingA new publication from JupiterResearch has looked at some interesting trends relating to internet usage and sports lovers.
Google keeps lead in US search market
Posted on July 21, 2008, by ClickThrough MarketingInternet giant Google retained its position at the top of the US search rankings last month, it has been revealed.
Expert: Optimise sites with spider-friendly elements
Posted on July 15, 2008, by ClickThrough MarketingA good way to give search engine optimisation (SEO) strategies a boost is to consider the factors that website crawlers or spiders examine when indexing sites.