Unless you have been hiding from the world, it would have been difficult to miss the very many discussions about behavioural targetting of ads in the UK by BT (and others) using the Phorm technology. The test launches today and the depth of feeling against such technologies is obvious not just in the press, but…
E-commerce retailers would do well to pull in consumers who abandon shopping baskets on their sites by addressing a number of factors.
It has been a month of major launches and largely positive growth forecasts in the search engine marketing sector.
In an attempt to clear up some of the controversy, rumours and even deal with questions raised by an ongoing anti-trust investigation by the US Department of Justice, Google has launched a new facts page about the advertising deal with Yahoo. Although a considerable amount of support is shown from big businesses, those most likely…
The Internet was ‘invented’ by English speakers, but as the growth of PC purchase has spread even to the most impoverished nations, so we have seen a rise in the number of non-native English speakers accessing the Web and seeking products and services from other countries. If your website is not tailored to communicate with…
Technorati have conducted interesting research into the blogosphere and produced the State of the Blogosphere 2008 Report. This comprehensive report highlights not only who are the bloggers, but also what they are blogging about, how to monetise blogs, and becoming brand advocates. Blogging is a very useful marketing tool for a business these days, and…
Many companies send out regular print communications to their customers – brochures, new price lists, special offers, even a Christmas card. However, these print communications can prove expensive and not always effective. An alternative is to send out an email newsletter with links to your website to drive traffic to special offers, new and updated…
Email is one way to communicate with your customers that reduces costs over print materials, but it is not the only way. Nor is the money saving aspect the only important facet of customer communication in this day and age. Email is, for some, so last week. Or even last year. Many people find their…
Gen Y, or Generation Y, tools are those which have been developed during the Web 2.0 frenzy. These are tools and applications which for many are the only ways to communicate, with email and the phone becoming so last year. You need to be au fait with the opportunities these Gen Y tools present for…
Article marketing is a great way to generate links to your website and grow awareness of your company. It also allows you to show your expertise within your particular field. Distribution and publication of articles is made easy by an ever-growing number of sites who will publish your articles for free. Many of these cover…