Google: Changes to Quality Score calculation for search engine marketing
Posted on October 31, 2008, by ClickThrough MarketingGoogle is to make some changes to its rank ads and Quality Score systems.
Monthly Archives: October 2008
B2B online marketing ‘can continue throughout holiday season’
Posted on October 31, 2008, by ClickThrough MarketingChristmas and the holiday period does not have to be a quiet time for business-to-business (B2B) online marketing, it was said this week.
Search engines overtake Yellow Pages
Posted on October 30, 2008, by ClickThrough MarketingIf you hadn’t got the message yet that many of your local customers are seeking you online, this report should finally convince you! Although here in the UK, there are still some dinosaurs who cannot understand why they would need a computer let alone access to the Internet, there are obviously globally more savvy punters…
SMEs embracing search internet marketing, according to website
Posted on October 30, 2008, by ClickThrough MarketingSuccessful internet marketing campaigns can be undertaken by smaller enterprises as well as large ones, according to an industry website.
Children less used to online marketing than adults, according to study
Posted on October 29, 2008, by ClickThrough MarketingAudiences of a younger age may not receive internet marketing as effectively as older counterparts, a Nielsen Online study suggests.
Study: Greener online marketing methods planned
Posted on October 29, 2008, by ClickThrough MarketingSix in ten businesses plan to focus on internet marketing instead of brochures or smaller campaigns, a survey by Eloqua says.
Reminder to all: back up your site
Posted on October 28, 2008, by ClickThrough Marketing2am: mobile rings. “Uh? Yes?” “Our site has gone. GONE! And there’s something from the hosting company in the inbox saying they don’t have a back up. <voice goes up 2 octaves> We’re OFFLINE and it’s Hallowe’en.” “Oh, yeah, um, right, hang on, ……Busy time for your product line. Give me 5 minutes, I’ll call…
Internet marketing: Google search numbers increase over one year, according to study
Posted on October 28, 2008, by ClickThrough MarketingGoogle searches have increased by 20.8 per cent this year up to September.
Small firms: Emails most effective online marketing over Christmas
Posted on October 28, 2008, by ClickThrough MarketingEmail marketing will be used by smaller firms over the holiday season, says new research.
Marketing Sherpa’s Benchmarking Guide is out
Posted on October 27, 2008, by ClickThrough MarketingThe ‘bible’ for search marketers is available now from Marketing Sherpa and should be added to all bookshelves in Internet marketing companies if you want to know what is working and what isn’t. The top points appear to be: Once again, the majority of companies are still setting aside too little budget to carry out…