Online marketing will “expand in recession”
Posted on November 28, 2008, by ClickThrough MarketingInternet marketing will "expand" through the online recession, according to the Economist.
Monthly Archives: November 2008
Eye tracking for the credit crunch
Posted on November 27, 2008, by ClickThrough MarketingIf you need to know what visitors look at on your site, what they react to, why they click where they do, and where they don’t, you need to run eye tracking studies. You can either employ an experienced company who offers eye tracking services to do this for you, or you can do this…
The value of unique content
Posted on November 27, 2008, by ClickThrough MarketingAha me hearties. Just found a pirate website scraping our content… We all know that it is important to create unique content for blogs and websites in order to ensure that we pick up not just interested visitors, but also to rank for long tail terms, non duplicate content etc etc. However, this blog is…
Search engine marketing research announces rankings
Posted on November 27, 2008, by ClickThrough MarketingIndustry analyst comScore has released its US search engine rankings for October 2008.
Blog: Footer links not good for search engine optimisation
Posted on November 27, 2008, by ClickThrough MarketingBlogger reveals he would "rarely ever recommend" footer links for search engine optimisation.
Online marketing: Most successful email methods picked
Posted on November 27, 2008, by ClickThrough MarketingA magazine has picked the most successful email marketing campaigns.
Google SearchWiki – opinions vary on its value
Posted on November 26, 2008, by ClickThrough MarketingGoogle launched its SearchWiki this week amid, as ever, a plethora of differing opinions. To see the SearchWiki, log in to your Google account and try a search. You will see two new icons next to the results – an up arrow to promote a result higher in the SERPS, and a cross to remove…
Internet marketing: Pay per click spending on the rise, according to analyst
Posted on November 26, 2008, by ClickThrough MarketingSpending on advertising is increasing, according to Barclays Capital.
Search Engine Marketing: Google extends US lead
Posted on November 26, 2008, by ClickThrough MarketingA report has found Google to be extending its lead in US search share rankings.
Study predicts above-average growth for email, lead generation and search engine marketing
Posted on November 25, 2008, by ClickThrough MarketingA survey has revealed mixed results in online marketing trends in the current economic climate.