The month of December saw many analysts take a look back at growth and changes in online marketing in 2008 and make a number of predictions for the coming year.
2009 is definitely going to be the year where small businesses have a really great chance to win in the customer service department, whilst their larger competitors go to the wall. Put yourself in the shoes of a customer. When you buy a product, do you always get it home and find you instinctively know…
Blog posts with the right titles can do much to enhance the search engine optimisation of an e-commerce site, it has been suggested.
E-commerce marketers are increasingly focusing on more than just looks when redesigning their websites, according to new research.
Two worthwhile reads for the day. Firstly, some sound business advice from the BBC, and secondly, some research from Pew about the importance of the internet for news items. The first piece highlights the importance of the 360 degree view of your business and the opportunities right now to re-structure for the long term. The…
Should you Twitter for business purposes? Twitter has been referred to as a micro blogging tool, mainly because of the limitation on characters for each Tweet, (140), but many are beginning to argue that it is more than just an option for blogging – it is in addition to blogging, and should become part of…
As budgets flatten this year for advertising and marketing, it is obvious tha all of us as businesses will need to ensure we get maximum bang for each marketing buck that is spent. With the ever-changing search landscape too, where 2009 is likely to be the year where searchers find their results becoming more personalised…
None of us can be sure about how 2009 is going to pan out, but it is obvious from the daily reports of well-known names going out of business or struggling to remain in business, that it is not going to be an easy year ahead. However large or small your business is, it is…
Firms in the pharmaceutical sector will increase investment in online marketing over the next 24 months, a new report says.
The next 12 months will bring shifts within the search engine marketing landscape, it has been suggested.