Cut search engine marketing costs with right keywords
Posted on January 30, 2009, by ClickThrough MarketingChoosing the right keywords can help firms to cut paid search costs while boosting sales, it has been suggested.
Monthly Archives: January 2009
January: The month in search
Posted on January 30, 2009, by ClickThrough MarketingJanuary saw the major search engines announce their Q4 results, while Yahoo! named its new CEO.
Study reveals lack of online PR insight among marketers
Posted on January 29, 2009, by ClickThrough MarketingNew research has suggested that some marketers are failing to use online PR to track their reputations on the web.
Search engine marketing click fraud on the rise
Posted on January 29, 2009, by ClickThrough MarketingClick fraud rates rose significantly in the fourth quarter of 2008, new figures reveal.
Yahoo! Q4 results above expectations
Posted on January 28, 2009, by ClickThrough MarketingYahoo! has announced results for the fourth quarter of 2008 that are above analyst expectations.
Online retailers using promotions to up conversions
Posted on January 28, 2009, by ClickThrough MarketingOnline retailers are increasingly using promotions and new site features as part of efforts to boost their conversion rates, according to a new study.
Search engine marketing ‘seen to have best ROI’
Posted on January 27, 2009, by ClickThrough MarketingMany marketers view search as one of the best channels for return on investment, according to MarketingSherpa.
Performance-based online marketing tipped for growth
Posted on January 27, 2009, by ClickThrough MarketingA new report has suggested that performance-based marketing methods will gain momentum in 2009.
Think out of the box
Posted on January 26, 2009, by ClickThrough MarketingI always like Seth Godin’s posts and this one is no different. As a marketer, how often do you take the time to think out of the box and do something slightly different? Not just for your clients but also for your own business? When marketing a local business eg the Mexican restaurant, then how…
Google Conversion Optimiser
Posted on January 26, 2009, by ClickThrough MarketingHave you enabled the Conversion Optimiser on your Adwords account? Instead of manually monitoring and adjusting your PPC bids, this tool now does much of that work for you. There are, however, as with all automated tools, certain things which do not work as well as human intuition, but on the whole this tool is…