Choosing the right keywords can help firms to cut paid search costs while boosting sales, it has been suggested.
January saw the major search engines announce their Q4 results, while Yahoo! named its new CEO.
New research has suggested that some marketers are failing to use online PR to track their reputations on the web.
Click fraud rates rose significantly in the fourth quarter of 2008, new figures reveal.
Yahoo! has announced results for the fourth quarter of 2008 that are above analyst expectations.
Online retailers are increasingly using promotions and new site features as part of efforts to boost their conversion rates, according to a new study.
Many marketers view search as one of the best channels for return on investment, according to MarketingSherpa.
A new report has suggested that performance-based marketing methods will gain momentum in 2009.
I always like Seth Godin’s posts and this one is no different. As a marketer, how often do you take the time to think out of the box and do something slightly different? Not just for your clients but also for your own business? When marketing a local business eg the Mexican restaurant, then how…
Have you enabled the Conversion Optimiser on your Adwords account? Instead of manually monitoring and adjusting your PPC bids, this tool now does much of that work for you. There are, however, as with all automated tools, certain things which do not work as well as human intuition, but on the whole this tool is…