The correct netiquette on Twitter is to place the hashtag at the end of the tweet. Just so you know!
LOL, great article that finally puts some meat on the bones of the numeric reality behind claims by the great and good Internet marketing gurus etc abut their ginormous Twitter following, and the influence that they therefore wield. Not!
Now this is one neat tool for anyone wanting to monitor certain terms on Twitter. Tweetbeep markets itself as Google alerts for Twitter, and it sure seems to be!
You may want to keep an eye open for mentions of your Twitter name (although Tweetdeck and similar software also provide this functionality) or look for potential new clients searching for information on a product or service you provide. You may want to follow certain people and be emailed when they have asked a question. You can look for tweets that are deemed to have come from certain places or locations, or include a certain hashtag, or reference a certain person. There are plenty of options for customising your alerts to include specific search terms and keywords, and Tweetbeep can also endeavour to discover mentions of your URL even when hidden behind a URL shortening service.
There is a limit on the free account of 10 alerts, but upgrades are available for a mere $3-20/month so the premium accounts are worth investigating if you want to make the most of this software.
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UK sites could find their search engine optimisation efforts are dealt a blow amid claims that Google is trialling a change to its country-specific search.
The Google UK homepage traditionally displays a radio button to select search results specific to domains in the region.
However, users of Google’s Chrome browser have begun to see this change, with no option to make such a selection on the homepage, reports SEO Home.
Instead, a text link is provided on the first page of search results.
But this is currently inconsistent, sometimes appearing at the top of search results and sometimes at the bottom.
SEO Home adds that while this could perceivably have benefits for UK search engine optimisation, the link is sometimes not displayed at all – leaving websites from elsewhere in the world ranked above local sites.
The article concludes that "this is not good" for UK-based webmasters or search users.
SEO Home previously noted that the Chrome browser was being marketed heavily to users of Google UK, with a large icon in the top-right of the search engine’s homepage rather than the discrete text link Google might have been expected to use.
News brought to you by ClickThrough – a provider of SEO Services & Pay Per Click strategies.
Almost a fifth (19 per cent) of advertising budgets in the UK are spent on online marketing services, according to the Advertising Association.
Figures compiled by the organisation show that online marketing services now claim 19.3 per cent of marketers’ budgets, ranking third overall behind television and the press.
However, while the top two media have seen expenditure on advertising decline year-on-year, the internet has grown by 19.1 per cent in total revenues.
The figures follow the publication by the Advertising Association of a market forecast compiled on its behalf by the World Advertising Research Centre.
In the previous study, the organisation predicted two possible growth paths for UK advertising across all platforms in the decade leading up to 2020.
The "low option", based on more conservative estimates, forecasts total revenue growth of 28 per cent over the ten-year period.
However, if the more ambitious "high option" is realised, revenues across all media types could rise by as much as 52 per cent, even when inflation is factored in.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Search engine Ask.com has seen online PR associated with the NASCAR racing series drive its penetration higher in recent months, it has emerged.
According to Street & Smith’s Sports Business Journal, NASCAR fans have begun to use Ask.com more regularly to perform searches since the portal began sponsoring the series.
Driving forces behind this include online PR relating to the partnership, along with television and track-side advertising.
Ask.com president Scott Garell tells the sports news provider: "We’ve seen very strong results – it shows the activation is working."
Within the NASCAR fan base, recognition of the Ask.com brand has increased by 43 per cent since the sponsorship began.
Usage among fans is up by 12 per cent, with positive impressions of the search engine increasing by 14 per cent, according to a brand image analysis of the deal cited by Street & Smith’s Sports Business Journal.
In February, Ask.com linked with NASCAR driver Bobby Labonte to draw parallels between driving safely on the racetrack and maintaining safety levels for children when they are using the internet.
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
June began with advice on PPC marketing from search engine Yahoo!, as marketers were told how to avoid having their ad copy rejected for inclusion in results pages.
Malin Kennedy, senior manager of advertiser experience, wrote on the Yahoo! Search Marketing Blog that PPC marketing copy should not infringe on competitors’ trademark rights.
Advertisers were also advised to make sure that their websites could handle the increase in traffic that a promotional campaign could create.
Meanwhile, Google launched its Translator Toolkit midway through the month, with an Official Google Blog post promising that the tool would bring a "human touch" to website copy.
The toolkit calls on users to correct automated translations, with the software taking such corrections into account when translating copy in the future.
Yahoo! remained focused on PPC marketing as June continued, with a further post on the Yahoo! Search Marketing Blog recommending a focused set of keywords for promotional campaigns.
Selecting ten high-quality keywords could perform better than a widespread campaign targeting 50 less specific terms, the search engine suggested.
News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.
A new hub that is designed to showcase social media has been launched for non-profit organisations and those concerned with social change.
Dubbed Socialbrite.org, the website offers agencies the opportunity to learn about and share "social tools for social change".
The San Francisco-based portal has been created by eight experts in non-profit technology and social media, with resources including a social media glossary, a directory of Web 2.0 productivity tools, free photos, video and music directories, a causes widget and tutorials.
"We’re here to help nonprofits master the social web to bring about meaningful social change," consultant and author JD Lasica remarked.
Socialbrite.org is built in open source blogging platform WordPress and members of the team offer a range of paid services to client organisations, such as social media strategy workshops.
The hub is a daily publication that features news, tools, analysis and tips relating to "the use of social media for social good" and includes a directory of tools.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Teenagers are increasingly using the internet and search engine marketing techniques in order to earn money, it has been claimed.
According to CNet.com, entrepreneurial young people are creating their own opportunities online, such as 18-year-old Laura Durst from Connecticut who has established WorkInMyRoom.com, a website offering information and resources to teens looking for ways to work from home.
She told the news source that she uses Google Adsense to earn money from users and generates around $250 (£151) per month in advertising revenue.
"This is a generation raised to believe they can do anything and the first to grow up with entrepreneurial celebrities like Steve Jobs of Apple and Larry Page and Sergey Brin of Google," Donna Fenn, who interviewed 150 young entrepreneurs for a forthcoming book, explained.
Google’s Adsense recently responded to calls from users – including search engine marketingprofessionals – and launched a new service that enables them to alter the font size of the text in their advertising units.
News brought to you by ClickThrough – a best practice Internet Marketing Agency
Seth Godin has recently posted twice on the subject of the “middle of the market”. His first post Fast In, Fast Out obviously started a train of thought and triggered the second about The Paradox of the Middle of the Market.
Whilst Seth is mainly talking about product development and then marketing that to the masses, the same applies to internet marketing. For instance, keywords and optimisation.
When seeking keywords and optimising your website or campaigns, do you aim for the words that will appeal to the masses or do you actively seek out the cutting edge, trending words that will capture the interest (however short lived that may be) of the early adopters, geeks and nerds?
Or, do you look to the long tail? The stragglers who have taken a long time to convince that your product or service is precisely what they need may well turn into your long life sales. Although there are less people both at the forefront of adoption and in the long tail, the competition is highest in the middle of the market for those in the know, whereas being the first to market or the longest standing player with a ‘durable’ product/service has its benefits and less competition.
When developing your keyword list (or any other internet marketing strategy) it is important to think about the ‘marathon effect’ and endeavour to reach as many of the ‘runners’ as possible. There are a few front runners who are in the lead and inspire those behind them in the central main body of runners, leading to a long tail of those who are still in the race, just as determined to have taken part but slower to reach the finish.
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