A new marketing strategy has been brought in by microblogging site Twitter.
New planning software could help advertisers target audiences and plan campaigns.
Google announces new AdWords interface.
Search engine merger will not generate greater online PR spend, survey shows
Expert urges brands to improve online engagement.
Websites could increase their online PR by using more videos on their pages, a study has suggested.
Companies are increasingly spending their marketing budgets online, a survey has suggested.
Marketers should be using the internet to target consumers rather than television, media executives have suggested.
The click fraud rate has dropped in the second quarter of 2009, a study has uncovered.
A new initiative by Google to drive more traffic to its site has been launched.