A new event set up by Twitter has seen it take one step out of the virtual world and another into the real one.
The Twitgigs Experiment will see live gigs being organised via the platform, the first happening on August 6th at London’s Vibe Bar.
Supported by Smirnoff Night Vision, the club will host a battle of the bands, provide live Twitter feeds on screens and there will be a few freebies being handed out on the night.
The line-up includes The Seal Club Clubbing Club, Mike Dingham and Essay Like Nephew. Tickets to the event cost £5 and a booking charge and the doors open at 19:00 BST.
Recent research into Twitter by internet marketing specialists suggested that consumers were paying little attention to brands advertised on the site.
Of the brands featured in the study, 33 per cent were not recommended by people to others in their social networks.
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A new product designed to aid advertisers and those providing online marketing services in targeting audiences and measuring their responses has been launched.
Microsoft Advertising and comScore have created a planner that they say will predict reach, frequency and audience composition at the ad placement level.
The Reach and Frequency planner will combine ad serving data with demographic information in order to monitor how well a campaign has performed, in comparison with predictions.
According to the two firms, this "hybrid" approach represents a key development for digital media.
Scott Howe, corporate vice-president of the advertising group at Microsoft, said: "We believe online advertising won’t maximise its appeal to brand marketers until the basic metrics they’ve relied on for years are available in digital media plans."
Recently, comScore reported that its second quarter earnings had exceeded initial expectations.
Magid Abraham, the firm’s chief executive, added that he was pleased with an overall revenue growth of nine per cent.
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A faster and more intuitive service has been promised by Google for its AdWords.
According to the search giant, the online marketing service’s interface is now simpler with data more accessible and a number of features to help advertisers organise and analyse information.
New features include performance graphs, in-line editing and custom alerts – which flag-up changes to data in real time.
Performance filters allow users to see which sections of their accounts are performing best or worst.
Responding to the changes, chief executive of ClickTime Alex Mann said: "We’re spending less time navigating the system and more time making good decisions."
This month also saw the Google launch a global marketing competition.
Teams of students around the world were awarded free AdWords credits and asked to compete to try and come up with the best online strategy.
After submitting a report, teams were judged by a panel of academic experts.
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The majority of online marketers will not increase their spend on search advertising following a merger of Microsoft and Yahoo search engines, says a new survey.
According to a poll by online advice site ClickZ, 63 per cent of advertisers said that an agreement between the two firms would not lead to a rise in spending.
A spokesperson for ClickZ noted that marketers are concerned that a merger could lead to some current functions being lost.
Most advertisers would also prefer to test a new system before pledging more money, he added.
Rob Garner, search strategy director at iCrossing, told ClickZ that it would not be safe to assume that search engine marketing campaigns performing well on Microsoft’s Bing service would be equally successful on Yahoo.
Announced earlier this week, the deal between the two firms will see Microsoft deliver Yahoo’s search engine while Yahoo heads-up sales.
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Almost one-third of brands using Twitter are ignored by consumers, research has indicated.
Carried out by online PR specialist immediate future, the study suggested that many companies using the micro-blogging tool are having little impact on their intended audience.
The Truth about Twitter survey monitored how often information sent out by a brand was forwarded, or "retweeted" by its followers.
According to immediate future, a third of those monitored received no "retweets" at all.
Managing director of immediate future Katy Howell said that brands should not focus on how many followers they have, but instead on the level of audience engagement.
"The best brands attract followers by having something interesting to say and engaging their audience in a genuine conversation," she added.
Ms Howell’s comments come as research reveals that many marketers are still favouring more traditional channels of communication.
Conducted by Emailvision, the study found that only three per cent of marketers are currently looking into using Twitter and other blogging services.
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Online video could be beneficial to websites in increasing traffic to their pages, results from a study suggest.
The survey conducted by Pew Research Center’s Internet & American Life Project found that the audience figures for video-sharing sites had increased since 2006, with 62 per cent of adult respondents admitting to using hosts like YouTube and Google Video.
In comparison, 33 per cent of people asked three years ago said they watched videos on the web.
The study also showed that watching videos online was more prevalent than other web-based activities, such as social networking – 46 per cent of adults asked used such sites – and status update services such as Twitter.
Pew’s findings are supported by online activity from other companies such as Microsoft, which has just launched a free UK-based service – MSN Video Player – that streams full-length television shows in order to increase its online PR.
Featured programmes include Peep Show and Shameless as well as material from BBC Worldwide and ALL3MEDIA.
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Businesses are increasingly turning to online PR and internet marketing efforts, a survey has indicated.
Research by Econsultancy and Clash-Media revealed that a greater proportion of lead generation budgets are being spent online, with nearly two-thirds of companies increasing usage over the last year.
More than 60 per cent of expenditure now goes on the medium, compared to just over half in 2008.
Email marketing is still one of the most popular methods employed, with 74 per cent of firms using it, although search engine optimisation is a part of 76 per cent of organisations’ strategies.
"Despite online marketing becoming more competitive, many companies find digital channels to be much more cost-effective for lead generation than traditional media," said Linus Gregoriadis, research director at Econsultancy.
Earlier this week, UTalkMarketing noted that experts at the recent Fortune Brainstorm:TECH conference agreed a decline in advertising budgets emphasised the importance of the internet.
Brands should be spending their marketing budget online instead of using traditional media such as television to attract customers, experts have said.
According to UTalkMarketing, specialists came together during the recent Fortune Brainstorm: TECH conference to suggest that the decline in advertising budgets due to the recession had emphasised the importance of using the web.
Jonathan Miller, head of News Corp’s Digital Media Group, was quoted as saying that advertising is experiencing "fundamental changes … and you have to tease them out of the recession effects".
The conference took place from July 22nd to 24th and featured many guest speakers, including Barry Diller, chairman and chief executive officer (CEO) at IAC, Adam Bain, president of the FOX Audience Network and John Donahoe, president and CEO of eBay.
During the three days, discussions were also held as to how technology and online PR could improve the global economy, as well as talking through the Twitter phenomenon with co-founder Biz Stone.
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The rate in click fraud has decreased from 2009′s first-quarter figures recorded by Click Forensics’ reporting service, the Click Fraud Index.
According to research conducted by the search advertising experts, the fraud rate for the industry was 12.7 per cent, a drop from 13.8 per cent in the first quarter.
However, a rise was seen in publisher collusion scams – online publishers using rotating IP addresses and botnets to click on their own ads – as well as an increase in fraud traffic from scripted programmes.
Tom Cuthbert, president of Click Forensics, commented that the decline in the overall PPC marketing fraud rate was due to the "diligence of online ad networks to detect and block invalid traffic sources".
Other initiatives that Click Forensics have in place to diminish the prevalence of click fraud are a community of advertisers so that solutions can be discussed and the intent to submit reports to search providers in order to identify unwanted clicks more quickly.
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A new marketing scheme by Google comma which drives customers to the search engine’s Google Books programme comma is underway.
For over a week, contestants taking part in 10 Days in Google Books will be asked a series of five trivia questions on a variety of themes, the answers to which can be looked up on Google Books.
Questions in the search engine marketing initiative could be anything from "how many European cities are mentioned in Karen Fowler’s The Jane Austen Book Club?" to "which infamous book thief got caught stealing from the Chicago Public Library and was later acquitted on grounds of insanity?"
At the end of each day’s questioning, contestants are eligible to win a Sony Reader, a handheld digital platform from which to read eBooks. The first 20,000 people to participate in the game will receive Google Books laptop stickers.
Google Books originally began life as BackRub, a web crawler that indexed content and promoted analysis of collections of books in order to determine the relevance to any particular search.
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