The largest US audience ever recorded watched videos online during July, according to a new study.
Findings from comScore’s Video Metrix service revealed that 158 million surfers logged on to watch video of some description – an indication to those involved in online marketing services that they may benefit from incorporating them into their advertising campaigns.
Google proved to be the most popular destination for sourcing online film, constituting 42 per cent of all internet viewings. Viacom followed with 3.8 per cent and Microsoft came in third with 3.0 per cent.
The study also showed that the typical online video user spent 8.3 hours watching clips, with the average length of video being 3.7 minutes.
A recent survey by Pew Research Center’s Internet & American Life Project indicated that using video could help websites, as audience figures had increased since 2006, with 62 per cent of respondents stating they used sites such as YouTube and Google Video.
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
Campaigns conducted via digital media are complemented by the simultaneous use of traditional advertising channels, according to an industry expert.
Speaking to eMarketer, the senior manager of Del Monte Foods’ digital and integrated marketing department, Doug Chavez, commented that his company has found that online efforts work well with national television advertising, which creates good brand awareness.
"Online is much more trackable. You can look at Nielsen data and so forth for broadcast. But with online media we can also say, ‘people spent this much time in our ad unit’," he remarked.
Mr Chavez added that the level of detail achieved through online reporting, as well as the granular data generated, is impossible to attain through television or print analysis – indicating that online marketing services might benefit from employing such strategies.
Those in the industry were recently advised by Will Hodgman, comScore’s executive vice-president for the Asia Pacific region, to embrace the growth of social networking, which is fast becoming integral to people’s lives.
News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.
Microsoft’s Bing is finding it difficult to retain customers in the face of Google’s monopoly of the market, it has been suggested.
According to the editor of .net magazine, Dan Oliver, while Google has become a verb and is trusted as a company of developers, Bing does not have longevity on its side and it is easy for both consumers and those involved in internet marketing services to switch back to their default browsers.
"Bing is a very new search engine – there are lots of things that aren’t so good about Bing at the moment – but there are some things which are causing quite a stir," he said.
Mr Oliver went on to suggest that Bing was being used more frequently than Google in the areas of image and video search as it provides different features to search for – such as size and orientation – although these functions do not always work.
A recent survey by Chitika found that Bing was third in the overall search rankings, behind Yahoo and Google in first place.
News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.
Digital marketers and those in the online retail industry could benefit from reducing the number of buttons on shopping pages, it has been suggested.
Writing on the eConsultancy blog, Graham Charlton stated that recent results of an A/B test revealed that removing buttons on certain pages could improve conversion rates instantly – indicating that online marketing services could help their brands by doing so.
According to Mr Charlton, retailer Laura Ashley increased conversion rates on its site by 18.87 per cent by removing an ‘update shopping bag’ button and replacing it using fainter ink.
He went on to say that the site had also varied the size of other buttons to make the checkout link more obvious.
A recent study by Forrester Research – the Broad Reach of Social Networks report – indicated that the older generation were increasingly using the internet for social networking, with 70 per cent of surfers over the age of 55 logging on to sites like Facebook.
News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.
Search engine optimisation techniques such as keywords are subject to the same regulations as internet adverts, according to two industry bodies.
The Financial Services Authority (FSA) and the Office of Fair Trading have issued a set of guidelines to internet marketing services, which emphasise the fact that words used to trigger ads will be judged similarly to ad content, Pinsent Masons’ Out-Law News reports.
Furthermore, sponsored links must be in line with whatever search terms are used and the website that is generated as a result of the keyword must be in accordance with expectations created by the linking word.
Both organisations advised "firms [to] be mindful of this when purchasing – or instructing media agencies to purchase – search terms on their behalf from search engine providers".
Previous research by the FSA in 2007 discovered a widespread breach of marketing regulations throughout the financial sector – which could have been a prompt for the creation of the new industry checklist.
Marketers were recently given a professional level plan by KeywordDiscovery, which added more features and reports to its research tool.
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
Campaigns involving social networks should be directed increasingly at older people, new research has indicated.
Forrestor Research’s Broad Reach of Social Networks report revealed that 70 per cent of surfers who are over the age of 55 are using social media pages, with people over 34 being the most prominent visitors to such sites – suggesting that online PR should be aimed more at their demographic.
According to one of Forrester Research’s analysts Sean Corcoran, more than half of those aged between 35 and 44 are part of a social network such as Facebook or Twitter.
"Social applications geared toward older adults will now reach a healthy chunk of their audience," he said.
The data also showed that of the over-55s joining social media sites, 12 per cent of them are creating content such as blogs, story posts and audio and video uploads.
Previous research from Just Retirement found that 65 per cent of those over 50 were using the internet regularly to engage in shopping activities.
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
London, UK – 26th August 2009
ClickThrough Marketing (www.clickthrough-marketing.com) one of the UK’s fast-growing internet & search engine marketing companies, have today announced the launch of a module add-on for Google Analytics that allows you to track phone call conversions from any source including Pay Per Click, natural rankings, forums, banners, affiliates or any online advertising channel.
Launched as a free service to current clients, the system allows marketers’ to track phone call made on your website and display them in Google Analytics as a conversion alongside other conversions like sales, enquiry forms and email subscribes. This means you are able to easily track the true ROI of all your online marketing channels and make informed decisions based on the real Cost Per Acquisition each campaign is delivering.
Phil Robinson, Founder of ClickThrough, “We’ve been tracking phone call conversions for years, however, this new service allows us to seamlessly track phone call data in real time alongside other key conversion points. Key benefits are that we are able to improve the efficiency & effectiveness of our clients PPC and other online marketing activities.”
The call tracking module has a number of rich features including showing the geographical location of callers, free call queuing, missed call alerts via Email/SMS, free voice mail and customised messaging.
Grant Hardy, MD of Liquid11 an advanced phone and SMS service provider in the UK, who developed the call tracking application in conjunction with ClickThrough said, “We followed Clickthrough Marketing’s direction as to what an advanced call tracking application would need to do for its users and how it could be implemented quickly. We are confident that at this point in time our application is the most effective product available to accurately track your phone call from you web pages or web site. We feel that this is the missing link for many companies, allowing them complete tracking for all aspects of their on line business”.
ClickThrough Marketing, based in London and Lichfield, is an ethical search engine optimisation (SEO) and internet marketing agency providing a fully managed online marketing service, delivering effective search engine marketing and Pay Per Click services to high profile brands.
Lindsey Annison, Web PR Manager, ClickThrough Marketing
Telephone: +44 (0)845 057 3349
Email: experts@clickthrough-marketing.com
We are an Online Marketing Agency specialising in driving traffic, enquiries and sales. Our services include; Search Engine Optimisation, Pay Per Click Marketing, Social Media Strategies, Website Conversion Enhancement & Web Analytics.
Why Are We Different?
Our Founder & Search Marketing veteran runs some great free training webinars on best practices – you can register for these here http://www.clickthrough-marketing.com/webinars.php
If you want to publish this press release on your own web site, please use the whole article up to and including About the Author.
Liquid11 are the developers of DVDPay and SwitchboardFREE. SwitchboardFREE is the largest and fastest growing free call manager available in the UK. This powerful call organizer, along with advanced and integrated statistical analytics tools, allows people to effectively manage inbound telephone calls without the need for expensive telephone systems. SwitchboardFREE is the only free application in the UK to boast to its user that they will “never miss a call again.” For more information please visit www.switchboardfree.co.uk or call 08448843010.
Yesterday, various people pointed out that a bug had been found in Twitter that could hold the potential for malicious exploitation. Last night, Twitter attempted to fix the issue and today, David Naylor, who initially discovered the exploit, has pointed out that Twitter have not fixed the issue.
If you are using Tweetdeck or a similar app to manage your tweets, you should be OK, but if you are using the website, take the advice offered by the experts:
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We all know that people like to use the search engines to get answers to questions, but when promoting our sites, creating content and so on, how do we know what questions they might be asking in their search queries?
Well, look no further than the extremely useful Wordtracker question generator tool
Let’s try some examples:
Internet marketing – of course people want to know what it is, but look at some of the other questions asked that you could create content about…
SEO – what does it stand for and what is SEO come at the top but there are plenty of opportunities to incorporate some of these questions into your page content and optimisation.
Swine flu – pick an item in the news and you get some great ideas for topical content.
Give it a go!
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We are very pleased today to announce the launch of our add-on for phone call tracking with Google Analytics.
This add-on allows you to track phone call conversions from any source – banners, affiliates, forums, as well as PPC and organic searches. The importance of demonstrating ROI to internet marketing clients can never be under-estimated, particularly during economic rough patches, and this analytics add-on does precisely that.
We have been offering phone call tracking as a free service to clients for some years, but this latest version of the tool adds deeper functionality to enhance the service.
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