Its use may strengthen consumer relationships.
There are many pitfalls involved, an expert has suggested.
Running a blog is one way to do this, it has been suggested.
Website usability may be improved by concentrating on this.
Networking sites may revolutionise brands.
People in the countryside are shopping more online, a new report has shown.
Using this to measure ad performance may prove useful.
Marketers may benefit from using this email technique.
Businesses may profit from assigning one person responsible for this.
In time, Google will pick up on this, an industry expert has said.