Monthly Archives: November 2009

Read about our latest thoughts, news, opinions and ideas.

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Google Toolbar and Chrome

Is it just here that it seems a bit odd that the Google Toolbar is not available with Google’s own browser, Chrome?! What do others think? How often do you use Chrome vs Firefox or Internet Explorer?Do you use the Google Toolbar?

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How valuable is your network?

Metcalfe’s Law, which is mainly applied to telecoms networks, but can seemingly equally be applied to social networks, states: the value of a (telecommunications) network is proportional to the square of the number of connected users Therefore, if you know 2 people, the value of your network is 4. If you need 10 people, the…

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Phone calls are the next big thing in online marketing

I know you won’t believe me, but it’s true. Recently, we wrote about phone call tracking. The point being that it gives very strong data about conversions from landing pages when the call to action is to ‘p.p.p.p.pick up the phone’. Interestingly, this has now cropped up again as a subject for discussion on SearchEngineLand….

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10 ways not to write a blog comment

I’ve just been reading through the comments submitted to this blog, which are currently under moderation rather than open.I don’t think I am particularly heavy handed with the delete button, but the majority of the comments submitted break all netiquette whilst achieving nothing for your Web PR…. Commenting on blogs is an excellent way to…

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Friday Phonetic Fun

Do you get exasperated with callers who insist on making you spell every word in your address, even really obvious ones? So do we. This has just happened in the office. We were listening to a colleague in precisely that situation being  asked to spell her  address “Garden Lane”. None of this alpha, beta, charlie…

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