Image by vernhart via Flickr As 2009 rolls to a close, everyone is considering the changes in the world of search during the year. So, we have gathered together the views from some of our experts in the Clickthrough Marketing office of what we may see in 2010 as a result of those changes. Adam…
Now you can make the most of teamwork by allowing every member of your company who has access to Google Analytics to annotate the graphs about your traffic and highlight, for instance, why specific peaks and troughs have occurred in your website traffic. Whilst it is possible to do this with static graphs taken from…
Image by dannysullivan via Flickr Ah, this old chestnut! PageRank used to be one of the sacred mantras you would hear SEOs chanting. Your PR was of huge import and anyone with a PR of 5 or above felt they had the right to look down upon you. Some people lost sleep whenever their PR…
Started by a father of three who wanted to add a little spice to the race for the Christmas number 1 in the UK charts, the Rage Against The Machine shows just how a social media campaign can go viral. Joe Morter is not a highly paid media/PR exec, he is a hi-fi engineer, and…
A campaign has been started in response to the Digital Economy Bill and also those websites and news organisations who cite copyright issues about linking to content on their websites. Right2Link.org has been set up to ensure that linking to websites remains free to all. Whilst few people would argue with the rights of a…
Although vouchers and coupons seem to have a rather lowly image in this country, they can bring in additional trade, and help create “word of mouse” promotion for your company. Kelkoo have just announced that they are adding voucher codes from MyVouchers, allowing shoppers access to 250-300 new codes each day to get discounts from…
Major companies block access to it, many poo-poo it as the haunt of the shallow-minded seeking to share their everyday trivia with the world, and many marketers just haven’t adapted it into their social media strategy. (Usually for at least the above reasons – there are more). And yet, Facebook is now the number 1…
If any SEO company even vaguely offers to get your site in a) a top 10 ranking or b) achieve results fast, close your cheque book and run out of the door. SEO is not a quick and easy process. Let’s define SEO here though, as what we really mean is “internet marketing”, not just…
If you are promoting an e-commerce site, you need to be aware of how the recession or tightening economy has affected potential site visitors. For instance, many consumers have been tightening their belts and have become much more savvy about interest rates, credit cards and so on. This means that they may have changed credit…
Google CEO Eric Schmidt’s statement on American TV last week seems to have started a minor furore about privacy and Google’s attitude to it. Firefox CEO has responded by posting the link to the Firefox add-on to use Bing as a search engine instead/as well as Google, even though this reduces the income Firefox gets…