Yearly Archives: 2010

Read about our latest thoughts, news, opinions and ideas.

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Microsoft co-founder re-files lawsuit against search marketing companies

Co-founder of Microsoft Paul Allen has re-filed a patent infringement lawsuit against several tech organisations, including Google. Mr Allen submitted his amended suit to a judge in Seattle yesterday (December 28th) after a previous attempt was dismissed on December 10th for being too vague. He claims 11 companies, including Google, Facebook, Yahoo! and Apple infringed…

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Search engine marketers ‘must look at data in a new way’

Search engine optimisation specialists must think about the way in which they interpret data in order to create more targeted content, according to one expert. Senior vice-president of search products at Yahoo! Shashi Seth said in an interview with Search Engine Land's Gord Hotchkiss that the differing behavior of people using devices such as smartphones…

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Online marketing services to see millions spent on Christmas Day

Internet marketing services may experience a surge in activity on Christmas Day as bargain-hunting shoppers turn to online retail early. According to research from the Interactive Media in Retail Group (IMRG), 4.8 million people in the UK will make a purchase via computer on December 25th, spending a total of £153 million. Managing director of…

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Internet marketing services spending overtakes newspaper ads

Online marketing services have surpassed newspaper advertisements in 2010, according to new research. Econsultancy's Patricio Robles reported the study, by eMarketer, revealed companies will spend just under $26 billion (£16.8 billion) online on 2010, a rise of 14 per cent compared with last year. In the same period, spending on print ads has dropped by…

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