Marketers should be looking towards Facebook in the next year, according to one expert who has predicted the site will see a large growth in advertising. Craig MacDonald, writing for Search Engine Watch, stated he estimated pay per click marketing providers are planning to spend between ten and 20 per cent of their budgets for…
Website marketing service providers should be prepared to expect changes in the way they will have to operate in 2011 in order to manage new developments and shifts in search behaviour. This is the opinion of Search Engine Watch's Horst Joepen, who suggested several innovations and new products that were introduced in 2010 will continue…
Internet marketing services providers may be interested in new data that has revealed Facebook was both the most searched for term and the most visited website in the US in 2010. The research, by Experian Hitwise, revealed four variations of the social networking site appeared in the list of the top ten most common search…
Google will examine what it can do to prevent the technique of 'cloaking' in 2011, a practice that offers differing results to users and search engines, according to the company's Matt Cutts. According to Search Engine Land's Barry Schwartz, Mr Cutts announced on his Twitter page that the company would seek to address the issue…
Co-founder of Microsoft Paul Allen has re-filed a patent infringement lawsuit against several tech organisations, including Google. Mr Allen submitted his amended suit to a judge in Seattle yesterday (December 28th) after a previous attempt was dismissed on December 10th for being too vague. He claims 11 companies, including Google, Facebook, Yahoo! and Apple infringed…
Search engine optimisation specialists must think about the way in which they interpret data in order to create more targeted content, according to one expert. Senior vice-president of search products at Yahoo! Shashi Seth said in an interview with Search Engine Land's Gord Hotchkiss that the differing behavior of people using devices such as smartphones…
More internet marketing services providers are using Google's click to call features to include a phone number in their ads, it has been revealed. According to Search Engine Land's Pamela Parker, the number of users including a phone contact on their advertisements has been growing by an average of 28 per cent a month in…
Internet marketing services may experience a surge in activity on Christmas Day as bargain-hunting shoppers turn to online retail early. According to research from the Interactive Media in Retail Group (IMRG), 4.8 million people in the UK will make a purchase via computer on December 25th, spending a total of £153 million. Managing director of…
Google's Matt Cutts has confirmed in a video posting this week that search engine results pages (SERPS) on the website now factor in social signals when determining rankings. Mr Cutts stated in May that these elements were not included in the algorithm Google using to determine the ordering of its SERPs, but he has now…
Online marketing services have surpassed newspaper advertisements in 2010, according to new research. Econsultancy's Patricio Robles reported the study, by eMarketer, revealed companies will spend just under $26 billion (£16.8 billion) online on 2010, a rise of 14 per cent compared with last year. In the same period, spending on print ads has dropped by…