Any successful internet marketing campaign will involve a mixture of search, social media content and pay per click (PPC) services, as each can bring their own particular strengths to increasing a company’s online profile, it has been claimed. Writing in the Journal, Lisa Forster said deciding the exact focus on elements like search engine optimisation…
Local newspaper websites and the adverts they host are considered the most trusted online content among North American internet users, according to a new poll. The survey by comScore for the Newspaper Association of America (NAA) found that targeting internet marketing services at these portals can provide a significant boost to brand perception, as 36…
With the future of Google’s operations in China still unresolved, a new survey has found that 84 per cent of scientists in the country believe the loss of the search engine would hamper their research. Nature magazine, which conducted the survey, said that in much of the world, access to Google’s services for finding information…
Content from Facebook fan pages are now being included in Google Real Time Search (RTS) results, it has been reported. Google launched RTS in July and announced a deal with Facebook to include updates from its fan sites in December, Search Engine Land said. Content including links, videos and photos from fan pages are now…
Google appears to have taken a new step in its online marketing by apparently running an ad for its Chrome browser on Microsoft’s search engine Bing, an expert has said. Search Engine Land editor-in-chief Danny Sullivan said the sponsored listing popped up at the top of the results page for a Bing search on ‘Google…
The spread of smartphones has made mobile marketing a viable option for brands but now it is here, what should companies do with it? In a column for Search Engine Watch, Parks Blackwell said for many, the impact of mobile on internet marketing services remains unclear because they still do not know if consumers will…
Increasingly, a company’s web presence goes beyond the confines of its own website to a "solar system" of landing pages, blogs and ad networks – and understanding this bigger picture is crucial to optimising conversion rates, an expert has said. Writing on Search Engine Land, Scott Brinker said the core and inner web are the…
Neurological studies have shown that badly performing websites increase stress levels in users. Analysis of volunteers’ brainwaves carried out by consumer experience consultancy Foviance and software firm CA found that users have to concentrate up to 50 per cent more when using a site that is not functioning properly. In addition, examination of facial muscles…
Google has announced the launch of "the next generation of ad serving technology" designed to help online publishers maximise the amount of money they generate from their content. On the search engine’s official blog, vice-president of product management Neal Mohan said the latest addition to its internet marketing services, DoubleClick for Publishers (DFP), is aimed…
With Twitter co-founder Evan Williams announcing that the social network set a new record for daily traffic last month, marketers have been reminded not to overlook the value of such microblogging sites in raising their profile. Indeed, the addition of Twitter to Google’s real-time search saw its overall unique visitor numbers rise by nine per…