Any successful internet marketing campaign will involve a mixture of search, social media content and pay per click (PPC) services, as each can bring their own particular strengths to increasing a company’s online profile, it has been claimed.
Writing in the Journal, Lisa Forster said deciding the exact focus on elements like search engine optimisation (SEO), PPC marketing and blogging will depend on the intended audience for the campaign.
The starting point for developing a marketing mix is "finding out where your targets hang out", she noted.
For example, only eight per cent of Twitter users are aged between 12 and 17, while 71 per cent of under-29s log in to Facebook every day.
Looking at the elements of the marketing mix, Ms Forster said SEO services are good building "solid, long-term" foundations, while PPC marketing is good for generating highly-targeted traffic in a short space of time.
Social media boosts customer communication and helps to build a brand. It also helps to drive traffic because search engines "love frequently updated content" from blogs, Facebook, YouTube and Twitter.
Harvey Raybould of Compila recently said that blogging remains the most effective social media tool for boosting SEO.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Any successful internet marketing campaign will involve a mixture of search, social media content and pay per click (PPC) services, as each can bring their own particular strengths to increasing a company’s online profile, it has been claimed.
Writing in the Journal, Lisa Forster said deciding the exact focus on elements like search engine optimisation (SEO), PPC marketing and blogging will depend on the intended audience for the campaign.
The starting point for developing a marketing mix is "finding out where your targets hang out", she noted.
For example, only eight per cent of Twitter users are aged between 12 and 17, while 71 per cent of under-29s log in to Facebook every day.
Looking at the elements of the marketing mix, Ms Forster said SEO services are good building "solid, long-term" foundations, while PPC marketing is good for generating highly-targeted traffic in a short space of time.
Social media boosts customer communication and helps to build a brand. It also helps to drive traffic because search engines "love frequently updated content" from blogs, Facebook, YouTube and Twitter.
Harvey Raybould of Compila recently said that blogging remains the most effective social media tool for boosting SEO.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Local newspaper websites and the adverts they host are considered the most trusted online content among North American internet users, according to a new poll.
The survey by comScore for the Newspaper Association of America (NAA) found that targeting internet marketing services at these portals can provide a significant boost to brand perception, as 36 per cent of respondents consider ads on local newspaper’s sites to be trustworthy, compared to 23 per cent for ads on local television sites.
Overall, 78 per cent said they rely on ads from local newspaper websites because they are more likely to be current.
In terms of site content, newspaper portals were rated as the most trustworthy sources for local news, sport and entertainment.
NAA president and chief executive John Sturm said: "This important research provides further evidence of newspapers’ successful multiplatform transition, with the medium serving as a continuous local resource for consumers."
Established in 1992, the NAA represents around 2,000 publications in the US and Canada.
News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.
Local newspaper websites and the adverts they host are considered the most trusted online content among North American internet users, according to a new poll.
The survey by comScore for the Newspaper Association of America (NAA) found that targeting internet marketing services at these portals can provide a significant boost to brand perception, as 36 per cent of respondents consider ads on local newspaper’s sites to be trustworthy, compared to 23 per cent for ads on local television sites.
Overall, 78 per cent said they rely on ads from local newspaper websites because they are more likely to be current.
In terms of site content, newspaper portals were rated as the most trustworthy sources for local news, sport and entertainment.
NAA president and chief executive John Sturm said: "This important research provides further evidence of newspapers’ successful multiplatform transition, with the medium serving as a continuous local resource for consumers."
Established in 1992, the NAA represents around 2,000 publications in the US and Canada.
News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.
With the future of Google’s operations in China still unresolved, a new survey has found that 84 per cent of scientists in the country believe the loss of the search engine would hamper their research.
Nature magazine, which conducted the survey, said that in much of the world, access to Google’s services for finding information or search engine marketing is taken for granted.
However, China’s 380 million internet users have the main Google.com site censored by the state, while politically-sensitive material on Google.cn – which launched in 2006 – is voluntarily filtered by the search engine itself.
In January, Google said a "highly sophisticated and targeted" attack led to the search engine saying it may be forced to "review the feasibility" of operating in China.
According to Nature’s poll, a withdrawal would hit scientific research and international collaboration in the country, as over 80 per cent of respondents said they use Google to find academic studies, while around 60 per cent use it to check on developments in their field.
Ecologist Xiong Zhenqin of Nanjing Agricultural University said: "Research without Google would be like life without electricity."
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
With the future of Google’s operations in China still unresolved, a new survey has found that 84 per cent of scientists in the country believe the loss of the search engine would hamper their research.
Nature magazine, which conducted the survey, said that in much of the world, access to Google’s services for finding information or search engine marketing is taken for granted.
However, China’s 380 million internet users have the main Google.com site censored by the state, while politically-sensitive material on Google.cn – which launched in 2006 – is voluntarily filtered by the search engine itself.
In January, Google said a "highly sophisticated and targeted" attack led to the search engine saying it may be forced to "review the feasibility" of operating in China.
According to Nature’s poll, a withdrawal would hit scientific research and international collaboration in the country, as over 80 per cent of respondents said they use Google to find academic studies, while around 60 per cent use it to check on developments in their field.
Ecologist Xiong Zhenqin of Nanjing Agricultural University said: "Research without Google would be like life without electricity."
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Content from Facebook fan pages are now being included in Google Real Time Search (RTS) results, it has been reported.
Google launched RTS in July and announced a deal with Facebook to include updates from its fan sites in December, Search Engine Land said.
Content including links, videos and photos from fan pages are now appearing in RTS, alongside Twitter tweets, Google News links, MySpace updates and Google Buzz posts.
The Facebook material does not include personal pages or comments from visitors to fan pages, only what is added by their owners, the news site noted.
Nevertheless, with Facebook content becoming increasingly visible on search engines, it may be a good time for people using online marketing services to look at their use of the social network, it said.
A recent study of the marketing impact of a Facebook fan page for cafe chain Dessert Gallery (DG) found the portals can have a significant impact on customer spending and loyalty.
The research by Utpal Dholakia of Rice University and Emily Durham of Restaurant Connections found that after three months, spending by DG’s Facebook fans had risen 33 per cent, while brand loyalty was 41 per cent higher.
News brought to you by ClickThrough – a provider of SEO Services & Pay Per Click strategies.
Content from Facebook fan pages are now being included in Google Real Time Search (RTS) results, it has been reported.
Google launched RTS in July and announced a deal with Facebook to include updates from its fan sites in December, Search Engine Land said.
Content including links, videos and photos from fan pages are now appearing in RTS, alongside Twitter tweets, Google News links, MySpace updates and Google Buzz posts.
The Facebook material does not include personal pages or comments from visitors to fan pages, only what is added by their owners, the news site noted.
Nevertheless, with Facebook content becoming increasingly visible on search engines, it may be a good time for people using online marketing services to look at their use of the social network, it said.
A recent study of the marketing impact of a Facebook fan page for cafe chain Dessert Gallery (DG) found the portals can have a significant impact on customer spending and loyalty.
The research by Utpal Dholakia of Rice University and Emily Durham of Restaurant Connections found that after three months, spending by DG’s Facebook fans had risen 33 per cent, while brand loyalty was 41 per cent higher.
News brought to you by ClickThrough – a provider of SEO Services & Pay Per Click strategies.
Google appears to have taken a new step in its online marketing by apparently running an ad for its Chrome browser on Microsoft’s search engine Bing, an expert has said.
Search Engine Land editor-in-chief Danny Sullivan said the sponsored listing popped up at the top of the results page for a Bing search on ‘Google Chrome’.
He added that while it is not unusual for Bing, Yahoo! or Ask.com to run ads on Google, this would appear to be the first time that Google has directed its internet market services at Microsoft’s search engine.
Mr Sullivan noted that the ad may possibly be from a source other than Google, but as there are no known Chrome affiliate programs, there would be "little incentive for anyone else but Google to be doing this".
According to figures from comScore, Microsoft sites including Bing accounted for 11.3 per cent of the US search market in January, handling 1.7 billion queries during the month.
Google, meanwhile, was used for 9.9 billion searches and held 65.4 per cent of the market.
News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.
Google appears to have taken a new step in its online marketing by apparently running an ad for its Chrome browser on Microsoft’s search engine Bing, an expert has said.
Search Engine Land editor-in-chief Danny Sullivan said the sponsored listing popped up at the top of the results page for a Bing search on ‘Google Chrome’.
He added that while it is not unusual for Bing, Yahoo! or Ask.com to run ads on Google, this would appear to be the first time that Google has directed its internet market services at Microsoft’s search engine.
Mr Sullivan noted that the ad may possibly be from a source other than Google, but as there are no known Chrome affiliate programs, there would be "little incentive for anyone else but Google to be doing this".
According to figures from comScore, Microsoft sites including Bing accounted for 11.3 per cent of the US search market in January, handling 1.7 billion queries during the month.
Google, meanwhile, was used for 9.9 billion searches and held 65.4 per cent of the market.
News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.
