Some steps can have a negative impact on search engine optimisation by making a legitimate website look similar in layout and design to a phishing site, Google has warned. In a Webmaster Central blog post, website owners are told that there are a number of page elements that are checked automatically to help identify phishing…
Google has issued its latest round of advice for internet marketers through the AdWords Content Network Optimisation University. Writing on the official blog of the pay per click marketing service, Katrina Kurnit said that investing some time to set up a campaign correctly "goes a long way" towards driving better quality traffic to a website….
Keyword research often involves sifting through existing phrases looking for variations that might snag a few more customers, but one expert believes that writing a few simple stories can open up whole new possibilities. Writing on Search Engine Land, Brad Geddes said that there are several different types of keywords employed in search engine marketing…
The global economic downturn of the past couple of years has put added pressure on companies’ resources, but according to one analyst, that does not mean they should "throw in the towel" on working to boost their online profile. Indeed, Josh McCoy of Search Engine Watch said, fine-tuning a website for search engine marketing can…
The use of online video is becoming an integral part of internet marketing and the potential audience for the channel is only going to grow, according to one expert. Jamie Estrin, managing director of ad network Web TV Enterprise, said that demand for pre-roll video ads is at record levels and the wider use of…
Google has highlighted a number of "internationalisation" projects that are widening the accessibility of its search services to users around the world. On the search engine’s official blog, distinguished engineer Ben Gomes said that since the company introduced real time content from sites like Facebook, Twitter and MySpace to its results, it has expanded its…
It is important to keep a close eye on the statistics your e-commerce site provides to ensure that you are correctly targeting your content to your likely audience, and therefore making every sale that should be available to you. Not only that, but you need to be encouraging your potential and actual customers to engage…
When considering a social media marketing strategy, it is important to remember that social media marketing has only just entered the ‘prove it’ stage. In other words, whilst many are aware of social media and its potential benefits, there is no clear road map yet that businesses can adopt for guaranteed success. There are case…
Google’s AdWords service has rolled out a new feature designed to make it easier for companies to target users who have already visited their website. According to the Inside AdWords blog, "remarketing" has been on a trial run since March and has proved popular with companies looking to boost brand awareness, drive sales and increase…
Competitive intelligence can be a critical element in the search marketer’s toolkit, according to one analyst. Writing in Search Engine Land’s PPC Academy column, Josh Dreller said that there are two basic types of platforms that can provide essential insights for pay per click marketing. The first tracks the use of millions of keywords by…