Some critics suggest that real-time search values quantity over quality but using it in tandem with pay per click and search engine optimisation can still yield positive results, it has been claimed. Writing on Search Engine Watch, Kevin Gibbons said that real-time content is undoubtedly on the increase in search results, with Google, Bing and…
Online marketing messages informed by a user’s browser history or search queries are more than twice as effective as standard network ads in terms of triggering purchases, according to a new study. The report, conducted for the Network Advertising Initiative by economist and former Bureau of Consumer Protection director at the US Federal Trade Commission…
With Twitter entries popping up more and more in search results, marketers should ensure they are harnessing the power of the tweet, it has been claimed. Kelly Gillease of Viator told Search Engine Land that in order to maximise the search engine optimisation benefits of Twitter, companies should ensure that their account’s name matches their…
Yahoo! has launched a series of "extraordinary" integrated ad campaigns on its sites to support the US premiere of landmark television series Life on the Discovery Channel. It is the first time ever that "floating" internet marketing has taken over the Yahoo! homepage, the search engine said. Among the promotions is an animated praying mantis…
Google has introduced a new feature for its AdWords service that it claims will give marketers the "full picture" of how consumers interact with their ads during the shopping process. Search Funnels are a set of eight reports covering different aspects of a pay per click marketing campaign. Previously, AdWords conversions were only attributed to…
Google appears to have upped the ante in its standoff with the Chinese government by announcing it will no longer self-censor results for users in the country’s mainland. On its official blog, the search engine said that it had decided to end censorship of search, news and image results in light of January’s cyber attack…
Television remains a good way of reaching a large audience but according to Yahoo!, the number of North Americans watching TV was broadly flat between 2004 and 2009 while their internet use rose by 117 per cent. Shifting a portion of television ad spending to internet marketing services could therefore boost the effectiveness of a…
Google’s Conversion Optimizer uses account histories and a target cost set by the advertiser to serve ads where they have the best chance of bringing in customers, yet it remains something of a forgotten feature for many marketers, it has been claimed. Writing on Search Engine Watch, Melissa Mackey said that the application, which is…
An agreement that will see Microsoft’s Bing power search on Yahoo! sites is a welcome development for advertisers "crying out" for a credible challenger to Google’s crown, according to one expert. John Newton, head of digital marketing at ClickThrough Marketing, said that while there may be some short-term disruption as the companies "get their houses…
A short Google blog post on Google Analytics has announced the development of a global browser plug in to OPT OUT of user data being fed to and tracked by Google Analytics. This has sent a few shudders running down the spines of website owners and agencies with clients who rely on analytics to produce…