Google appears to be testing a new search feature that recommends particular brands related to some user queries. Barry Schwartz of Search Engine Land said that some people searching for products ranging from digital cameras and laptops to fishing rods are seeing "brands for" recommendations highlighting major manufacturers. He added that the feature could prove…
Online shopping continues to grow in popularity, with a new study showing that for the first time ever, the number of Britons who have bought goods over the web has topped 50 per cent. The British Population Survey report for e-retailers’ group IMRG revealed that 51.07 per cent of adults made a purchase through an…
Google is reportedly looking at phasing out its old external keyword tool in favour of the new version it introduced in September 2009. Barry Schwartz of Search Engine Land said that the company is currently directing a portion of users of its pay per click marketing service AdWords to the updated application to encourage them…
Google has topped a new list of the 100 most valuable global brands. The search engine, which is targeted by companies the world over with search engine marketing, showed it is a dab hand at promoting customer loyalty and engagement itself by beating the likes of Coca-Cola, Microsoft and Apple to the top spot. According…
The UK advertising industry is set to rebound from a difficult 2009 this year, according to one expert. Eva Berg-Winters, a new media specialist at PricewaterhouseCoopers (PwC), said that the sector as a whole is "pretty much out of the woods" after the recession caused spending to slump. Figures from the Advertising Association and Warc…
Yahoo! has highlighted some of the upcoming events that will offer tips on refining social media and search marketing campaigns. Writing on the company’s Search Marketing Blog, Laura Lippay said that there is "no shortage" of online and offline offerings for improving the effectiveness of internet marketing services coming up next month. From May 3rd…
The potential benefits of using online video in web-based marketing campaigns have been highlighted by new figures showing substantial growth in the number of British internet users viewing clips on the web. Figures from comScore showed that 5.5 billion videos were watched on the internet in the UK during February, an increase of 37 per…
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Google is placing more emphasis on site speed in its rankings and, according to a new study, consumers abandon slow loading pages in droves, making a quick delivery of content essential to online marketing success, according to one expert. Kristina Knight of BizReport said that a recent study by Akamai showed that 40 per cent…
Google has announced that it will replace its Advertising Professionals scheme with an AdWords Certification programme for ad agencies. On the Inside AdWords blog, Google’s vice-president of global agency development Penry Price said that the move will provide "better training and more rigorous certification in AdWords proficiency" for those involved in search engine marketing. Under…