Business-to-business blogs will obviously differ in style and content but one recent marketing forum highlighted that they often have the same optimisation issues. Search Engine Land’s Galen DeYoung said that three blogs were examined at the MarketingProfs B2B Forum in Boston to look at ways of improving their search engine optimisation. All three were found…
With mobile internet becoming increasingly common, many companies are seeing their search ads fuel a sharp rise in calls from potential customers, according to one expert. Indeed, Jason Tabeling of Search Engine Watch said that some advertisers saw phone contacts with consumers rise by as much as 96 per cent between January and April as…
Google has received approval for its $750 million (£517.8 million) takeover of mobile advertising network AdMob. The move is expected to boost competition for online marketing services by making Google’s Android software more appealing to advertisers and challenging Apple’s iAd, the Internet Advertising Bureau said. Commenting on the deal, AdMob founder and chief executive Omar…
Understanding how different keywords matches work is one of the most important elements of a successful search marketing campaign, according to one expert. Josh Dreller of Search Engine Land said the "default option" in pay per click marketing services like AdWords is broad match. This will trigger an ad when any of the words in…
Google has announced a new feature designed to improve the integration between its Ad Planner and AdWords services. Software engineer Rohit Kundaji and product manager Wayne Lin said that the Export to AdWords application will allow marketers to transfer Google Content Network placements from Ad Planner to its pay per click marketing service. Exported placements…
Marketers looking to consolidate a number of AdWords campaigns into one account have been offered some tips on making the move. Writing on Search Engine Watch, Joseph Kerschbaum said that when bringing different pay per click marketing campaigns together, it is crucial that long-term performance is not adversely affected. While it is normal to experience…
Microsoft’s "decision engine" Bing has highlighted some of the search features that have been incorporated into the redesigned MSN homepage. Writing on the search platform’s official blog, Kristin Meldahl said that the revamped page represents the biggest overhaul of the MSN site in more than a decade, with Bing services "widely integrated into the new…
Ever since the early years of the 21st century, Google has dominated the search market and many analysts expect this to continue – but according to one observer, there are a number of important trends that could soon force all search engines to reinvent themselves. Mike Grehan of Search Engine Watch said that perhaps the…
Recent research by Hitwise suggested that web users are increasingly using longer, more detailed searches, with the number of queries containing eight or more words rising by 20 per cent in the 12 months to February 2009. However, according to one expert, marketers should be wary of taking this trend on face value as the…
Advertisers should look to take full advantage of the "multitude of targeting options" available for their campaigns through services like Google AdWords, one expert has said. Jeremy Hull of Search Engine Watch said the first step when starting a new campaign using the pay per click marketing service is to uncheck the box that opts…