The fact that spending on online advertising increased last year when most other forms of media saw declines in investment underlines the fact that the web is "firmly established as an accountable channel" for marketers, according to one analyst. Karin von Abrams of research firm eMarketer said that the main attraction of internet marketing services…
In order to reap maximum benefit from your organic and paid search results (and your budget), you need to understand how your audience works. Getting into the mindset of a customer will help you to write ads and copy that have the desired result. If you understand what makes you react first, it will give…
The Yahoo! Marketing Blog has highlighted how important it is for companies using pay per click services to write effective advertisements. In a ‘best of’ post, the search engine advised companies to put themselves in the position of their customers and consider what their needs are. Once these have been established, professionals can set about…
Google is launching a new set of training sessions that may help schools to take advantage of its search engine optimisation apps. The brand explains that educational establishments in Colorado and Iowa are joining those in Oregon that have already signed up to its Google Apps for Education. These are now available to more than…
Businesses hoping to make the most of their pay per click services and other online marketing techniques have been offered some advice by one expert. Writing for Search Engine Watch, Nathan Linnell said social media outlets are the perfect way for brands to communicate with their consumers. In order to do this successfully, he explained…
Google has detailed changes to the way in which internet marketing firms in China may be able to use its services. Writing on its official blog, the company explains how officials in the country have prevented certain information from being released, even though Google is determined not to censor data. To combat this problem, users…
One of the many questions that is asked frequently concerns hyphens in domain names. So, for instance would the search engines view your site more favourably if you use www.checkoutmycoolwebsite.com or www.check-out-my-cool-website.com? The search engines have become fairly canny about recognising keywords in domain names now after all, it is by judging whether a site…
Companies hoping to make the most of search engine optimisation techniques during the World Cup may be interested to hear the latest results from Google. According to the company, the goal let in by England keeper Rob Green in his team’s game against the US meant the term ‘striker’ became one of the most searched-for…
Businesses using internet marketing services may soon be able to take advantage of an improved Google Search by Voice function wherever they are in the world. The search engine has revealed how it is gradually rolling out the feature across a variety of different languages. After initially launching the tool in English in the UK,…
Companies looking to improve their SEO services may want to consider how they can use news articles to their advantage. This is because, according to Bing, more and more people say they are logging on to search engines to find out all the latest headlines. A total of 60 per cent claimed such sites are…