Businesses should take heed of the announcement that Facebook now has more than 500 million users worldwide. Steven Van Belleghem, managing partner of InSites Consulting, said the value of interacting with social media for firms should not be underrated. Indeed, with such a large audience out there, getting involved in these sites should be viewed…
The partnership of Bing and Yahoo! could prove a success in terms of boosting revenue for the two companies, it has been claimed. Duncan Parry wrote for Search Engine Watch that the pair will have their work cut out if they wish to take a considerable amount of market share from Google, but in terms…
Marketing budgets for businesses could be set to increase in the period from July to December 2010, it has been revealed. Royal Mail’s second marketing tracking poll showed that just 13 percent of respondents felt spending would be cut this year, highlighting an overall optimism within the internet marketing services sector. This compares to last…
Research carried out by comScore has shown that females demonstrate higher levels of interaction with social networking on average. The report found social networking reach totalled 75.8 per cent for females and just 69.7 per cent for males, while average hours per visitor were higher for women at 5.5, compared to 3.9 for men. Indeed,…
So, with all of the advances in user journey path analysis, eye-tracking, onsite conversion optimisation and checkout evaluation, ecommerce sites have seen conversion rates skyrocket, right? Well, the FireClick Index suggests that, in general, shopping cart abandonment rate is hovering around 72.9%, with a global conversion rate across all traffic sources of just 1.8%. That…
The Google Mobile Ads Blog has been set up to help marketing professionals keep up with the fast-paced world of mobile advertising. Anna Khesed, product marketing manager for Google AdMob, posted on the Inside AdWords blog that mobile has come a long way in a short space of time and as a result, many people…
Not content with using search queries and click tracking to determine your interests (along with a wealth of other factors), Google is now looking into bring information about the position and activity of your mouse cursor on screen into their calculations, even when no clicks have been performed. In a new Google patent (filed back…
AdWords has announced a new Policy Change Log has been be set up. Dan Friedman wrote for the Inside AdWords blog that the new log will provide the "most comprehensive listing of changes to AdWords" yet and can help online PR professionals stay up to date with amendments to the service. A short summary of…
Individuals hoping to educate their readers through linkbait content online have been advised on a number of factors to drive up traffic to their site. The most common types of linkbait are articles, infographics, videos, quizzes and widgets and these can be a great way to increase readership, Search Engine Land reports. Indeed, when forming…
The new Bing iPhone app could make PPC campaigns more straightforward for businesses. Microsoft’s search engine said that comparison shopping using the new app could make it easier for consumers to find the best deals on products and this in turn could be a good way to boost PPC marketing. Research has revealed that 56…