Firms hoping to boost their profits this Christmas have been advised to properly examine their pay per click campaigns in the weeks and months beforehand. Writing for Search Engine Land, Matt Lawson said PPC marketing conversion rates in November jump between 25 and 50 per cent in the lead-up to the holidays. "Conversion rates will…
Google has announced the rollout of its Analyse Competition feature to all English language accounts on AdWords. Jason Shafton of the Inside AdWords team said the service is designed to help users of pay per click marketing make "more informed decisions" about the optimisation of their campaigns. The Analyse Competition feature compares a brand's AdWords…
YouTube has unveiled new features designed to help advertisers' improve the targeting of their promotional clips. The Google-owned site's senior product manager Baljeet Singh said the new video and channel exclusion options will give brands a greater degree of control over where their ads appear. Previously, advertisers could use the site's internet marketing services to…
An industry observer has offered companies some tips on how to find the best natural search optimisation services – and how to avoid the worst ones. Writing on Search Engine Watch, Adam Audette said the high demand for quality search engine optimisation services has prompted a number of agencies to try their arm at it…
For many companies, interactivity is still an issue. We seem to be locked in a 20th century management world where customers should spend and not be heard. However, this denies the clear indications that many consumers now spend their time online before deciding where to spend their money. The decisions they make are not related…
The TopSEOs awards for August 2010 are out, and ClickThrough has been given two of them! We’re delighted to see that we have been ranked fifth in the global Conversion Enhancement category, the only UK headquartered internet marketing company to make the list. TopSEOs state that they judge companies on their ability to conduct client…
However you are placed regarding our current government, it is difficult to ignore the opinions and effects being expressed or felt within every community across the land as the proposed cuts are touted, and begin to bite. As a business, it is unlikely that you have no local involvement. You probably employ people from your…
In his second post this month, Dave explains what the next change to the Google AdWords trademark policy will mean for brand owners, and why some etailers could benefit. ________________________________________________________________ In the first of these two posts on brand searches, we discussed how important navigation brand searches are to some businesses, and how important it…
In the first of two posts, Dr Dave Chaffey explains how many consumers still rely on navigational brand search queries to find sites, and why marketers should start to look at brand and non-brand searches in isolation. ________________________________________________________________ With the importance of navigational searches incorporating a brand name as a shortcut to company or it’s…
Google has positioned itself to take on Skype by rolling out a new feature for its Gmail service that allows users to call any telephone direct from their email account. Software engineer Rob Schriebman said all American users should see the Call Phone button appear in their video and voice chat box over the next…