Interest-based advertising ‘effective’ for online PR firms
Posted on September 30, 2010, by ClickThrough MarketingInterest-based advertising could be beneficial to companies offering internet marketing services. In a post on its Inside AdWords blog, Google explains early testing results of its new function, which includes remarketing and interest category marketing, have been positive. It gives users more control over the advertisements they read, the search engine explains, while new categories…
