Monthly Archives: September 2010

Read about our latest thoughts, news, opinions and ideas.

Interest-based advertising ‘effective’ for online PR firms

Posted on September 30, 2010, by ClickThrough Marketing

Interest-based advertising could be beneficial to companies offering internet marketing services. In a post on its Inside AdWords blog, Google explains early testing results of its new function, which includes remarketing and interest category marketing, have been positive. It gives users more control over the advertisements they read, the search engine explains, while new categories…

Google Instant – A One Page Summary

Posted on September 30, 2010, by John Newton

We produced a one-page summary of our thoughts on Google Instant earlier this month for our clients, and thought we should share it with you too. It contains a quick explaination of the changes, an example of how search results change as you type, and how marketers should react. We hope you find it useful….

Online marketing services ‘need engaging titles’

Posted on September 29, 2010, by ClickThrough Marketing

Firms using internet marketing services must know what motivates people in order to grab their attention, it has been suggested. In an article for Search Engine Watch, Jennifer Van Iderstyne explained titles are one of the most important aspects of a piece as they are what gets the reader's attention. In order to create an…

How Well Do You Know Your Competition Online?

Posted on September 29, 2010, by Dr. Dave Chaffey

This month, Dr Dave Chaffey explains why true online competitor analysis requires a much broader approach, and how by segmenting sites appearing for your target keywords you can open up opportunities for additional, untapped traffic. ________________________________________________________________ I think there’s a tendency for blinkered thinking about online competitors. We naturally think of our ‘direct’ competitors from…

What’s New Google-cat?

Posted on September 28, 2010, by Lindsey Annison

Google have introduced Google New to keep everyone updated with Google product introductions. However you interact with Google, whether as a searcher, as an internet marketing agency, as a business, or just an interested outside observer (can anyone in the world claim to be that?!), I would suggest that this is a must visit site….

Website marketing services ‘turning to social media’

Posted on September 28, 2010, by ClickThrough Marketing

There has been a "huge shift" among internet marketing firms when it comes to the use of social media. This is according to Tim Gibbon, co-founder and editor of the Social Media Portal, who explained websites such as Facebook and Twitter have become "engrained into online advertising". He said marketers are unsure how long the…

Could new Google Keyword Tool benefit online PR firms?

Posted on September 27, 2010, by ClickThrough Marketing

Firms looking to improve their search engine optimisation strategies could benefit from a new development launched by Google. Inside AdWords crew member Jason Shafton revealed on the official Inside AdWords blog that an updated Keyword Tool is now available. This means that instead of two separate programs – Keyword Tool and Search-based Keyword Tool –…

Dave Chaffey Hosts Our Web Analytics Boot Camp

Posted on September 27, 2010, by John Newton

As part of our Digital Academy staff training program Dave Chaffey, our Insights Director, held a Google Analytics ‘Boot Camp’ training session today for the ClickThrough team. Dave gave a streamlined version of his Econsultancy training session, taking into account the fact that almost everyone at ClickThrough uses Google Analytics on a daily basis! For…

Google Realtime – Some Suggestions for Usage

Posted on September 27, 2010, by Lindsey Annison

Google’s Realtime search is no longer hidden but out in the open at http://www.google.com/realtime and boy, is it useful for businesses! Although the full potential has yet to be explored, here are some potential uses: Crisis Management – monitor what is being said on the Web about a crisis which your company is facing, which…

Analysis ‘essential for search engine marketing’