Monthly Archives: October 2010

Read about our latest thoughts, news, opinions and ideas.

ClickThrough Marketing Blog Image

Former Yahoo! internet marketing services executive joins Microsoft

David Ku, Yahoo!'s former senior vice-president and an expert in online PR, has joined Microsoft as a corporate vice-president of the company's Online Services Division. The move will see Mr Ku working on "a range of initiatives" across the department, which includes the Bing search engine, a Microsoft spokesperson told technology publication TechCrunch. Mr Ku,…

ClickThrough Marketing Blog Image

Search engine optimisation review could help with new Google tool

Companies may wish to ensure their search engine optimisation is up to scratch following the launch of Google's new location information software. Place Search is the new tool that organises facts so users can effortlessly make website comparisons and gain a "comprehensive view of a place". Product manager Jackie Bavaro said: "We automatically identify when…

ClickThrough Marketing Blog Image

Can Microsoft adCentre challenge Google for business from online PR firms?

Those conducting an internet marketing strategy may be interested to hear one commentator's views on how Microsoft adCentre compares to Google AdWords. Writing for Search Engine Watch, Jonathan Allen drew attention to comments made by Efficient Frontier's director of business analytics Dr Sid Shah and Matt Lawson from Marin Software. Both experts believe Microsoft will…

ClickThrough Marketing Blog Image

Secrets to Writing Good Web Copy for SEO

Rob Stoubos, SEO Manager at ClickThrough, shares some important tips on writing good copy, with SEO and link building potential, for the web. _________________________________________________________ When writing good SEO copy it is important to find a balance between incorporating your keyphrases and readability for your readership.  Visitors are more likely to stay on your website, redistribute…

ClickThrough Marketing Blog Image

ClickThrough Creates New Web Copywriting Team

Lauren Myatt is Heading Up ClickThrough’s Team of Ten Web Copywriters We’re really excited to announce that ClickThrough have welcomed on board Lauren Myatt to oversee copywriting and content creation for our clients. Lauren has ten years of copywriting experience; including working as a print journalist, within a PR agency, creating and running her own…

ClickThrough Marketing Blog Image

Six Key Uses of Google Webmaster Tools for SEO

This month, Dr Dave Chaffey highlights the top six features of Google Webmaster Tools that will help you quantify current performance, fix errors and give Google what it needs to be able to index your site. ________________________________________________________________ SEO specialists will be aware of the features in Google Webmaster Tools and use them regularly, but site owners…

ClickThrough Marketing Blog Image

Geo-targeted links ‘critical’ for successful search engine optimisation

Using geographically specific content is vital to good search engine marketing, according to an expert in link-building. Writing for Search Engine Watch, Jennifer van Iderstyne highlighted the importance that search engines such as Google now give to personalised results, which includes delivering content that is locally specific to users. While it may seem that developing…

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter