David Ku, Yahoo!'s former senior vice-president and an expert in online PR, has joined Microsoft as a corporate vice-president of the company's Online Services Division. The move will see Mr Ku working on "a range of initiatives" across the department, which includes the Bing search engine, a Microsoft spokesperson told technology publication TechCrunch. Mr Ku,…
Companies may wish to ensure their search engine optimisation is up to scratch following the launch of Google's new location information software. Place Search is the new tool that organises facts so users can effortlessly make website comparisons and gain a "comprehensive view of a place". Product manager Jackie Bavaro said: "We automatically identify when…
Those conducting an internet marketing strategy may be interested to hear one commentator's views on how Microsoft adCentre compares to Google AdWords. Writing for Search Engine Watch, Jonathan Allen drew attention to comments made by Efficient Frontier's director of business analytics Dr Sid Shah and Matt Lawson from Marin Software. Both experts believe Microsoft will…
Rob Stoubos, SEO Manager at ClickThrough, shares some important tips on writing good copy, with SEO and link building potential, for the web. _________________________________________________________ When writing good SEO copy it is important to find a balance between incorporating your keyphrases and readability for your readership. Visitors are more likely to stay on your website, redistribute…
InterActiveCorp (IAC) has seen an increase in revenue of 25 per cent for the third quarter of this year compared to 2009, with internet marketing services making up much of the figures. The parent company of Ask.com released statistics that showed search accounted for nearly half of the organisation's $421.7 million (£267.1 million) revenue, at…
Retail companies looking to maximise their search engine marketing techniques this Christmas should be optimising their content for holiday shoppers, according to one SEO expert. Alex Cohen, writing for Search Engine Watch, has highlighted a few key variations in the market at this time of year that could affect a company's performance in pay per…
Businesses using Google's range of internet marketing services should be interested to learn the search giant has increased its traffic share to 6.4 per cent of all internet use. The record figures, complied by online security firm Arbor Networks, include data for the company's search engine, as well as statistics for its other areas such…
Lauren Myatt is Heading Up ClickThrough’s Team of Ten Web Copywriters We’re really excited to announce that ClickThrough have welcomed on board Lauren Myatt to oversee copywriting and content creation for our clients. Lauren has ten years of copywriting experience; including working as a print journalist, within a PR agency, creating and running her own…
This month, Dr Dave Chaffey highlights the top six features of Google Webmaster Tools that will help you quantify current performance, fix errors and give Google what it needs to be able to index your site. ________________________________________________________________ SEO specialists will be aware of the features in Google Webmaster Tools and use them regularly, but site owners…
Using geographically specific content is vital to good search engine marketing, according to an expert in link-building. Writing for Search Engine Watch, Jennifer van Iderstyne highlighted the importance that search engines such as Google now give to personalised results, which includes delivering content that is locally specific to users. While it may seem that developing…