Google is to be investigated by the European Commission (EC) over claims it has abused its dominant market position by penalising competitors. In a statement, the EC announced it would look at the alleged lowering of unpaid search results of companies such as price comparison sites that compete with services offered by Google. Additionally, it…
The increasingly social nature of people's internet activities will have a direct affect on companies' search engine optimisation (SEO) and online PR strategies, according to one expert. Writing for Search Engine Watch, Eric Enge noted businesses would have to spend more time providing a positive experience for users of their websites in order to show…
One in ten consumers in the UK will use their mobile device to make Christmas purchases this year, according to a new survey. Econsultancy reports the figures, complied by Tesco, reveal a third of people take advantage of their smartphones as it allows them to fit shopping into busy schedules and offers reduced stress levels….
Dr Dave Chaffey discusses why so many businesses still fail to fully exploit the power of internal linking, why it matters, and offers some quick-win suggestions that might help even those with inflexible sites leverage the power of internal links for SEO and navigational gain. ________________________________________________________________ We all know that quality backlinks from authoritative sites…
Zoe O’Neil Joins ClickThrough as Our New Paid Search Account Director Clickthrough Marketing are pleased and excited to announce the arrival of Zoe O’Neil, who joins us to head up our Paid Search division. She joins us with an impressive track record in search marketing, and will be responsible for building on the high standards…
Social Media Is Being Used in More Adventurous Ways By Brands Further to our article about using the tools available for quick wins, rather than the more traditional SEO and PPC strategies, I note with interest that Vodafone are doing precisely this today by dispatching a well-known Twitter personality on an escapade from Land’s End…
It is not just companies and government departments who are needing to adapt to the swiftly changing sands of the internet-driven world. Search engine agencies are needing to think on their feet too, particularly in times of economic difficulties. What is becoming increasingly apparent is that we can no longer rely on ‘it worked last…
Companies looking to enhance their search engine marketing services need to focus on the needs of the user rather than aiming their optimisation at the search engine's algorithms. This is the view of Ray Comstock, writing for Search Engine Watch, who stated businesses need to understand what their target market will be looking for and…
Searches performed through mobile devices will have overtaken desktop queries in around five years time, according to one executive from Yahoo!. In an interview with Search Engine Land's Gord Hotchkiss, the group's senior vice-president of search products Shashi Seth stated he believed growth would be strongest in European and Asian markets, with the US "a…
Rob Stoubos, SEO Manager at ClickThrough, gives a quick introduction to Facebook Per Page Impression Data. _________________________________________________________ Facebook has introduced page post impression data to all accounts – it was previously only available to pages with +10,000 likes. The statistics will be available to the page admin, and give information on the number of ’impressions’…