Internet marketing services providers looking to expand their social media operations next year may be interested in the views of one expert, who has offered his opinions on the trends the sector is likely to see. Writing for Search Engine Land, Ciaran Norris stated: "2011 will see a continuing convergence between devices, channels and sectors…
Google Confirms Use of Social Signals After months of speculation, Google have finally confirmed that they are using ‘social signals’ (information on Twitter followers and Facebook Likes) in their search results calculations. Currently, Google is using your social popularity in the main as an influencing factor in their real-time search engine, but in the video…
Online marketing services providers who may be looking to take advantage of the opportunities offered by Google's AdWords features now have more options at their disposal when creating visual advertisements. According to the company's official blog, the updates to its Display Ads Builder now allows marketers to copy their promotions across multiple campaigns and make…
The integration of social services on sites such as Bing and new start-up Blekko may change the way people consider search, according to one expert. Search Engine Land's Greg Sterling suggested that, in the future, it may even reach a point where social data is "as powerful an influence on ranking as any factor". Although…
At the end of a year in which Google has introduced a range of new features, one expert has been asking whether these developments are harming the company's core business. Writing for Search Engine Watch, Kristine Schachinger suggested that changes to the central site have had a negative effect on organic search results, as the…
Internet marketing services looking to take advantage of the opportunities offered to them by social media are still in a period of experimentation, according to one expert, as the medium is "still in its infancy". This is the view of Dan Oliver, editor-in-chief- at .net magazine, who stated there is still little consensus on what…
Social Media Marketing – Trends for 2011 In the second of two posts, Head of Digital Marketing, John Newton, outlines why he believes social commerce, location marketing and document sharing will grow in importance, and why agreement on social media measurement will continue to elude marketers. It the first half of this post I argued…
Social Media Marketing – Trends for 2011 In the first of two posts, Head of Digital Marketing, John Newton, looks into his crystal ball to predict some major social media marketing trends for 2011, including site integration, email + social, platform wars, and the power of Internet Tablets. Last week, Dr Dave Chaffey, predicted 11…
Bing has released an updated version of its iPhone app, adding new features that will allow online marketing services to take advantage of improved usability and more location-based services. According to Search Engine Land, the improved features also allow people to log in to social media sites such as Facebook and MSN Messenger without leaving…
The Advertising Standards Authority (ASA) will expand its remit next year to include search marketing services, it has been reported. According to Econsultancy's Andrew Girdwood, although organic search results and user-generated content will still be outside the ASA's boundaries, it could still investigate search engine optimisation activities that may breach advertising guidelines. One scenario suggested…