Marketers should be looking towards Facebook in the next year, according to one expert who has predicted the site will see a large growth in advertising.

Craig MacDonald, writing for Search Engine Watch, stated he estimated pay per click marketing providers are planning to spend between ten and 20 per cent of their budgets for the year on campaigns for the social media platform.

He explained that, while last year clickthrough rates for Facebook promotions were "atrocious" and there were virtually no conversion rates, the site is now on a par with major search engines for returns on investment.

Mr MacDonald noted the key factors that make the service appealing to marketers are that it is "huge, it's global and it's growing", adding the sites performance on a dollar-for-dollar basis is the same as Google's.

His observations come as new data from Experian Hitwise revealed the site was the most visited domain in 2009, accounting for 8.93 per cent of all traffic in the US.

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