Websites that rely on copied content to boost their search engine optimisation are among those that will be targeted by updates to Google's search algorithms. In a blog post, the company's Matt Cutts stated that the company would seek to drive down the amount of spam presented in results of user queries, with sites that…
While Google may have earned billions of dollars in revenue through features such as its pay per click services, one writer has questioned whether the company will be able to expand its business into other areas in the face of a new wave of social media. Writing for Bloomberg Businessweek, Matthew Ingram suggested that a…
Paid Search Manager, Adrian Epstein, reveals details of the latest crossover project from YouTube. On July 24 2010, You Tube invited people to create a snapshot of a moment in their life and upload it to YouTube. People responded in their thousands. Over 80,000 clips were submitted from around the world, which added up to…
Outgoing chief executive officer (CEO) of Google Eric Schmidt has stated that Facebook's internet marketing services are not a threat to his company's business. Speaking at the World Economic Forum in Davos, Switzerland, Mr Schmidt denounced rumours that a shake-up of management at the company was down to competitors. Describing such speculation as "completely false",…
It has been reported that Google is testing out display ads in Gmail as part of its internet marketing services. Writing for Search Engine Land, Greg Sterling stated that a spokesperson for the company had explained that they are "experimenting with image ads on messages with heavy image content". Mr Sterling noted that he found…
More consumers may be happy to engage with internet marketing services through their mobile phones while on the high street, it has been claimed. The Interactive Media in Retailing Group (IMRG) stated that customers are using their internet connection when out and about for purposes such as giving feedback and checking they are getting the…
In this post, Head of Digital Marketing, John Newton, considers emerging trends in the way that the Travel industry is using social media and offers a few predictions along the way. ClickThrough have recently been asked to share our views on the how social media will change the Travel industry over the next few years….
Internet marketing services providers may be interested in a new report that has revealed individuals in the US are spending more time on Twitter than ever before. Analysis from Experian Simmons Datastream revealed that the average user in the country spent 2 hours and 12 minutes engaging with the site in November 2010. This was…
Online marketing services providers are planning to invest in mobile channels to engage with consumers this year, a new report has found. The Econsultancy Customer Engagement Report found that 73 per cent of companies that responded to its survey said they would look towards mobile in 2011, with 19 per cent describing their level of…
Internet marketing services providers may be interested in the news that Google has begun to remove several piracy-related terms from its instant search features. Several terms, including 'bittorrent' and 'rapidshare' will now no longer show up on the autocomplete function, although users will still be able to view results by hitting enter. The move has…