Monthly Archives: January 2011

Read about our latest thoughts, news, opinions and ideas.

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Mobile apps ‘to see increased online marketing services revenue’

Internet marketing services providers may like to consider the opportunities offered by mobile apps, as a new report has found their popularity will continue to grow. Research conducted by Gartner forecast that total revenues for the sector would exceed $15 billion (£9.45 billion) in 2011, with income being derived from both sales to end-users and…

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Twitter’s internet marketing services to hit $150m this year

Ad revenues for online marketing services on Twitter could reach the $150 million (£94.86 million) this year, it has been claimed. Research carried out by eMarketer showed that this could increase again in 2012 to around $250 million. However, this growth depends on the service significantly expanding its user base, as currently only eight per…

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Could use of online marketing services make people “less human”?

Internet marketing services providers looking to expand their social media activities may be interested in the view of one expert, who has stated that overuse of the medium is making people "less human". In her new book Alone Together, Professor Sherry Turkle of the Massachusetts Institute of Technology described sites such as Facebook and Twitter…

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Social Sharing Ties Social Media and SEO Together

Last month we discussed how Google had finally confirmed that social signals were being incorporated into search algorithms. Then, last week, Dave Chaffey explored social sharing further, explaining that by making your content easy to share, you can maximise your chance to benefit from social sharing – delivering new traffic from social networks, and potentially increasing…

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