Internet marketing services providers may like to consider the opportunities offered by mobile apps, as a new report has found their popularity will continue to grow. Research conducted by Gartner forecast that total revenues for the sector would exceed $15 billion (£9.45 billion) in 2011, with income being derived from both sales to end-users and…
Internet marketing services providers may be interested in Yahoo!'s latest earnings report for the fourth quarter of last year. The figures reveal the company saw revenues of just over $1.5 billion (£948 million) in the last three months of 2010, which represented a drop of 12 per cent on the previous quarter. Income was affected…
Search engine marketing specialists may be interested in the news that Google is to greatly expand its workforce over the next year. The tech company will look to hire over 6,000 new staff members in 2011 for roles throughout the firm and to be based around the world. Around 1,000 of these new hires will…
When engaging in pay per click marketing activities, the copy is a significant factor that goes towards a campaign's quality score, so it is therefore vital to avoid a few common mistakes. This is according to Mona Elesseily, writing for Search Engine Land, who highlighted a few of the most common things to avoid when…
Advertisers planning to focus their internet marketing services towards mobile users this year may be interested in the news that smartphones will make up over half the market by 2012. According to research conducted by In-Stat, the gadgets will be responsible for over 50 per cent of sales in the US and will have shipped…
Ad revenues for online marketing services on Twitter could reach the $150 million (£94.86 million) this year, it has been claimed. Research carried out by eMarketer showed that this could increase again in 2012 to around $250 million. However, this growth depends on the service significantly expanding its user base, as currently only eight per…
Individuals engaging in search engine optimisation practices may be interested in the news that Google is to make an effort to improve the quality of its results. Speaking to CNET, the firm's Matt Cutts stated that the group would look to eliminate low-quality content and spam from the content it delivered to users. "We have…
With many commentators expecting internet marketing services through social media to see large growth this year, one expert has offered a few suggestions for how to optimise such content and integrate it into a wider campaign. Writing for Search Engine Watch, Liana Evans explained that making links easy to share is vital for those who…
Internet marketing services providers looking to expand their social media activities may be interested in the view of one expert, who has stated that overuse of the medium is making people "less human". In her new book Alone Together, Professor Sherry Turkle of the Massachusetts Institute of Technology described sites such as Facebook and Twitter…
Last month we discussed how Google had finally confirmed that social signals were being incorporated into search algorithms. Then, last week, Dave Chaffey explored social sharing further, explaining that by making your content easy to share, you can maximise your chance to benefit from social sharing – delivering new traffic from social networks, and potentially increasing…