Users of Google's AdWords pay per click services will now have the option to optimise their campaigns to display ads with the highest conversion rates. The new option will be offered alongside the two existing alternatives marketers have for choosing which of their ads are displayed to users, which currently allows people to either display…
Companies engaged in search engine optimisation techniques may be interested in the news that Google has implemented a major update to its algorithms in order to filter out low-quality content. In a post on the firm's official blog, Amit Singhal and Matt Cutts explained that, while previous modifications had been subtle, the new changes would…
Oscars fever has gripped the country – and now it’s ClickThrough’s turn. In late 2010, ClickThrough announced their inaugural Staff Awards to recognise outstanding individual achievements from within our organisation. Each Award reflected values that are prized by our clients and colleagues: attributes such as Creativity, Personal Effectiveness, Quality and Efficiency. A voting panel was formed from…
In light of the fact that mobile search volume has more than doubled on the year, Dr Dave Chaffey gives some pointers on how you can approach a mobile strategy and target those looking for local services. The increased popularity of smartphones and mobile apps was one of the defining features of 2010 for Internet…
A new study that may interest website marketing services providers has revealed that people in Europe spend most of their time online using search engines, social media and directory sites. The 2010 Europe Digital Year in Review report by comScore revealed that Brits are among the biggest users of the internet on the continent, spending…
Internet marketing services providers may stand to benefit from greater usage of social media sites, which has been revealed by a new study. Research by eMarketer estimated that Facebook will increase its user base by 13.4 per cent this year, which will mean 132.5 million adults in the country interacting with the site at least…
Owners of small businesses should be focusing their search engine marketing strategies on localised search in order for it to be effective. This is the view of Jake Hird, senior research analyst at Econsultancy, who said getting such enterprises listed on services such as Google Maps and Google Places could be a vital part of…
The number of firms planning to increase the amount of money they allocate to their internet marketing services has grown, a new study has found. According to the Econsultancy and SAS Marketing Budgets 2011 report, 72 per cent of respondents to its survey said they are planning to add to their digital marketing budgets this…
In the wake of several high-profile incidents of companies that have been discovered seeking to unfairly manipulate their search engine optimisation (SEO) strategy, one writer has highlighted tactics that must be avoided. Writing for PC World, Katherine Noyes said that the top SEO technique that could result in a site being delisted from Google is…
You can easily add a QR code to any bit.ly link now simply by adding .qr to a bit.ly link e.g. http://bit.ly/dNcRxx.qr Now, for some people this may seem gibberish, but it actually represents a great opportunity for forward thinking businesses looking to promote their companies, products and websites, particularly using mobile marketing or social media,…