Companies hoping to use social media sites to improve their search engine optimisation (SEO) campaigns may want to consider including links in Twitter posts. In an article for Search Engine Journal, SEO consultant Wasim Ismail noted that the microblogging site may be particularly useful now that Google is displaying tweets in search engine results pages….
Providers of internet marketing services are starting to get used to utilising social media as part of their advertising campaigns. This is according to Guy Phillipson, chief executive officer of the Internet Advertising Bureau (IAB), who noted that a quarter of the time spent on the internet is on social media sites. Recent figures from…
Companies implementing search engine marketing strategies are still keen to focus their attention on Google, despite the growing popularity of the Search Alliance. Speaking to Direct Marketing News, founder and president of Fruition Brad Anderson noted that the Yahoo! & Microsoft Search Alliance still has some way to go to catch up with Google. Yahoo!…
When writing content for search engine optimisation (SEO) purposes, it is better to keep it short. This is the opinion of Rutger Steenbergen, who said in an article for Rinf News that readers are often lazy when browsing the web so if they do not find what they are looking for quickly, they leave a…
This is not a sight you are likely to see very often. Twitter is alive with the hashtag #bbcblackout as it turns out that our seemingly infallible Aunty has lost her DNS. The BBC has engineers on the task, but it will be interesting to hear from ISPs tomorrow whether the absence of the ubiquitous…
When creating content, firms looking to improve their search engine optimisation (SEO) should aim to create a buzz and get people talking. This is according to a blog entry on Smarta.com, which suggested that firms are more likely to get readers to link to content if it is interesting and creates a topic for discussion….
Firms running pay per click marketing campaigns should consider setting up two almost identical adverts as a way to optimise their strategy. Anthony Green explained in an article for Technorati.com that by changing one variable, it is possible to establish what elements make up the most successful ad. He advised those using pay per click…
Firms formulating a search engine optimisation (SEO) campaign should treat keywords as a "means to an end", according to one expert. In a column for Search Engine Land, founder and president of AudetteMedia Adam Audette said keywords act as bait to draw people to a website. However, he warned companies not to become too obsessed…
Firms investing in online marketing services might soon be able to take advantage of a new system set to be unveiled by Yahoo!. The organisation's Search Direct features some similar innovations to those recently introduced by market leader Google, including the technology to predict the end of a query and bring up results as the…
Businesses using social media as part of their online PR strategy should take steps to define their goals, it has been stated. Writing for Mememburn.com, Gareth Bloor said it can be dangerous to use this channel without a plan because it may result in a waste of time and effort. He warned firms that "the…