Monthly Archives: March 2011

Read about our latest thoughts, news, opinions and ideas.

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Social media ‘should be used to create a dialogue’

Organisations considering ways to improve their internet marketing strategies might want to try to formulate social media campaigns to create a dialogue with consumers. According to James Swift, director and founder of Beyond Interactive, simply posting on sites such as Twitter and Facebook is not enough. He explained that firms that follow this approach to…

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Correctly categorise products for better SEO

Sellers of products online should ensure their items are correctly categorised if they want to maximise the effectiveness of their search engine optimisation (SEO) campaigns, one expert has claimed. Writing for Search Engine Land, Arpana Tiwari provided a number of tips to help companies ensure their goods get the exposure they need. She explained that…

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Why Google can’t say that Twitter affects your Search Engine Rankings

“Social signals” seems to be the 2011 buzz term within SEO agencies and those who focus on integrated and holistic internet marketing techniques, such as social media, as well as SEO and PPC. There are ongoing experiments to see how tweets and retweets affect the rankings of pages eg over at SEOMoz. However, simply by creating a…

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