On an average day, you may spend time on Twitter, aggregated news sites, dedicated news sites (eg BBC, CNN, NHK), Facebook, LinkedIn, Google, Digg, delicious etc. What generally happens at the end of the day is you have anywhere up to 100 tabs open that you mean to come back to. But, tomorrow is another…
LinkedIn have decided to make the most of their 90+ million members and have created a LinkedIn News section which highlights the stories referenced by their members on the website. These are split into categories such as Marketing & Advertising Industry, IT, Online Media, Telecommunications etc, allowing users to quickly find the top stories of…
The founders of Youtube, Chad Hurley and Steve Chen, have acquired delicious.com from Yahoo! All existing users are being asked to sign in to the service to give permission for bookmarks to be transferred to the new AVOS set-up. Social bookmarking continues to be an important feature for many, and can also influence your rankings…
Investing in a successful PPC marketing (pay-per-click) will pay dividends according to the independent in Ireland and employing an agency to effectively construct your campaign could be the smartest move yet. The way to do this in an effective manner is to target keywords specifically and write compelling ads that link directly to your company [...]
In the latest in our series of team member profiles we met with Owen Wassell, Search Marketing Assistant, to get his take on social media, his new role at ClickThrough and which Alfred Hitchcock film is his number one. Who are you? – Owen Wassell, Search Marketing Assistant here at ClickThrough. When did you start…
The Search Alliance between Yahoo! and Bing is failing to attract much attention among European internet marketing services providers, who would rather create campaigns for Facebook or LinkedIn. According to Duncan Parry, writing for Search Engine Watch, Microsoft and Yahoo! services "are simply off the consideration list" for many companies who would rather exploit opportunities…
Statistics released by Google have revealed that many people who use the internet on their smartphones are engaging with online marketing services delivered through the platform. According to the company's survey, 82 per cent of mobile phone users noticed the ads they were served with, while half of users took some form of action, Search…
Following the recent testing Google have officially now launched the ad previews on all search ads making it easier for both consumers and businesses to search for what they want according to a leading search marketing agency. How it works is when users hover the mouse over the ad, it will give a unique preview [...]
Retailers looking to improve their internet marketing services may like to consider the possibilities afforded by mobile platforms, as new figures have shown this area is experiencing large growth. According to the British Retail Consortium (BRC), queries from such devices accounted for 11 per cent of all retail searches in the first quarter of 2011,…
Advertisers that use Google's AdWord's search engine marketing services may be interested to hear that the company has introduced its Instant Previews feature to paid results. This will allow users the ability to preview an ad's landing page before clicking, which may benefit online marketing service providers as they will not be charged for a…