In the latest team member profile we chat with Glenn Tucker, Project Manager at ClickThrough about the importance of Facebook, his role at ClickThrough – and find out which Disney film is his favourite! Who are you? – Glenn Tucker, Project Manager at ClickThrough. When did you start at ClickThrough? – I joined ClickThrough in…
Online marketing services providers may be interested in a new report that has forecast spending on search in the US will reach almost $20 billion (£12.11 billion) this year. According to the State of Search Marketing report, produced by Econsultancy and Sempo, more than half of firms (54 per cent) expect to put more money…
Since Google's Panda update, it is increasingly important for firms to concentrate on improving the quality of the URLs they have indexed when trying to boost their search engine optimisation (SEO) campaigns, an expert has stated. In a piece for Search Engine Land, AudetteMedia president Adam Audette, said this is one of the important changes…
Nectar, the UK’s leading coalition loyalty programme has appointed ClickThrough Marketing to assist nectar.com’s online marketing activity. ClickThrough Marketing, based in Lichfield hopes to increase Nectar’s online presence, traffic and affiliate sales by aligning SEO and PPC strategies respectively. The main focus of the activity will be around increasing sales outside their brand, increasing awareness of…
Without an online marketing strategy, many businesses with suffer if not find it impossible to grow online without the use of SEO, PPC and social media according to econsultancy.com. With this in mind you would have thought that more companies would want to get their online activities in-house but statistics have suggested that a growing [...]
This week, an earnings report released by Yahoo! showed that its revenues for online marketing services via paid search fell by 19 per cent for the first quarter of 2011 compared with a year ago. The firm blamed factors caused by its agreement with Microsoft for much of the decline, but one analyst has stated…
The use of social media sites such as Facebook is gaining acceptance among UK firms, both as an internet marketing services strategy and an internal networking tool. According to Spencer Parker, group product manager at Websense, many companies are beginning to appreciate the role that social sites can play in boosting a company's profile and…
In this team member profile we sat down with John Newton, Chief Operating Officer at ClickThrough to chat about digital marketing, his new role as COO and what he admires about the 2012 Olympic Bid. Who are you? – John Newton, Chief Operating Officer at ClickThrough. When did you start at ClickThrough? – I joined…
This year more companies will be looking to increase their online presence regardless of the size of their businesses to improve Google rankings according to the Scotsman.com. Most savvy companies are aware of the power of search engine optimisation (SEO) and the important role that plays in feeding Google, but now businesses are being urged [...]
Google has confirmed that it has made changes to its autocomplete function to provide users with better options, news that may interest online marketing services providers. On a posting on the company's official blog, software engineer Bartlomiej Niechwiej explained that the firm has improved the service to offer more predictions when individuals begin typing a…