Facebook founder Mark Zuckerberg thinks that children 13 years and younger should be allowed access to social networks. The move is a smart one, according to SEO experts Queryclick.com who suggest he’s taking a logical stance.
Speaking during the New Schools Venture Fund’s Summit in California, Zuckerberg said he expected education to become more social in the future, in the same way already seen in health, retail and finance sectors.
Zuckerberg is of the opinion that, when it came to education, children had to start learning at a very young age.
This is a bold move for the young entrepreneur, said the SEO experts;
“Mark Zuckerberg and Facebook already have an uneasy relationship with many web users who are concerned about privacy, and his comments could be adding fuel to an already substantial fire.’
‘But we think he’s smart to recognise the potential of catering to younger children on Facebook, they will be the future of the site, and there’s already anecdotal evidence to suggest they are keen to be using it already.”
News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.
Search engine optimization is not for the faint of heart, but now there is a free SEO toolbar from SEOmoz for both Firefox and Chrome.
The new toolbar is called the MozBar, and it offers easy access to key SEO tools and data while you surf the Web. Users of the toolbar can see SEO metrics at a glance while they’re browsing, and an Analyze Page overlay exposes metrics and page elements
Meanwhile, a search engine results page (SERP) overlay, offers detailed link metrics for Google, Bing and Yahoo.
Users can even save up to 10 search engine profiles that you commonly use and quickly open and compare the results for each.
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
ClickThrough continues to
grow and we’ve been delighted to welcome some new starters over the last few months – and see existing team members take on new challenges.
For that reason we thought it was worthwhile having a quick roundup of the interviews that have appeared on this blog so you can get to know our new people a little better….
Firstly, Owen Wassell joined in March as a Search Marketing Assistant. He joins us from an events company based in Liverpool where he worked as a photographer and web designer. In his spare time he restores old pianos – find out with Hitchcock film is his favourite in this interview.
Next is Ava Kelly – our new Online Copywriter, who is responsible for the articles and PR at ClickThrough after working for two years as a PR Executive at a fertility company in London. You can get to know her better in this profile.
Glenn Tucker joined ClickThrough last year but has recently moved into the role of Project Manager. He’s a massive rugby fan and in his spare time goes mountain biking and surfing – but you can find out which Disney film is his favourite in this personal profile.
Last but not least, Zoe O’Neil has taken on the role of Operations Director having joined our Paid Search team last year. In her spare time she loves to canvas paint – but you’ll have to read this interview to discover her top three songs!
We’re really excited about our growing family here at ClickThrough, and know we’re going to get along famously.
UK websites are being given one year to comply with EU cookie laws, the Information Commissioner’s Office has announced.
This seeks to reassure the industry that there will be “no overnight changes”.
The EU’s Privacy and Communications Directive came into force yesterday and requires user’s consent before using cookies – the text files that help organise and store browsing information.
The government said that it was looking for a “business-friendly” solution and believed in light-touch regulation.
“We recognise that some website users have real concerns around online privacy but also recognise that cookies play a key role in the smooth running of the internet,” said communications minister Ed Vaizey.
The changes will mean internet marketing companies need to address website visibility for SEO campaigns.
News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.
We all make mistakes when we’re learning something new, and Internet Marketing can be a new development for many businesses, particularly when it comes to utilising social media for marketing purposes.
It’s vital for business owners to integrate social media as a new component in their marketing strategy every day. Here’s how to avoid making a social media strategy faux pas.
1. Don’t set up your profile, and ignore it forever.
2. Don’t ignore customers and followers in need, surely the point of having a social media presence is so that customers can contact you in this way and ask for advice and assistance.
3. Don’t discourage discussion. Opinions of customers are vitally important and social media can encourage debate and discussion – view it as a free focus group that can give you an honest insight into the views of your consumer base.
4. Don’t give up after three weeks. You won’t see results from social media marketing right away so be patient and understand that it takes lots of commitment and nurturing to develop a successful community through any social network
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Those interested in a career in digital marketing have the opportunity to gain valuble experience with an internship with digital marketing agency ClickThrough Marketing.
Successful Lichfield-based digital marketing company ClickThrough Marketing is on the lookout for up to 30 interns to pass on its digital marketing knowledge to as part of its Digital Academy scheme.
It is anticipated that interns accepted to the Digital Academy scheme will increase their prospects of securing a full time role in the online marketing industry in the future.
Interns will be trained in sought-after skills such as SEO (search engine optimisation) and PPC (pay per click).
Phil Robinson, founder and director of ClickThrough Marketing, said;
“This is an exciting time for the company as we continue to see rapid expansion and growth. As a result we are pleased to pass on our knowledge to young people in the area so that they can gain the skills they will need to have similar success in their own careers.”
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
In the months leading up to the May 23 album release of her Born This Way album, and even now — Gaga has paved a path for stars and brands to get inventive with the ways they use internet marketing and social media to promote themselves and connect with fans.
The promotional campaign further ramped up her all-encompassing web presence, fostering partnerships with Zynga for the FarmVille-inspired GagaVille, Starbucks for a massive scavenger hunt, VEVO for exclusive premieres, and GaGa famously beat President Obama to 10 million followers on Twitter.
“Gaga and her team are some of the best marketers around; they understand the importance of integrating social with traditional media, engaging audiences in real-time, and most of all, telling a story that is relatable and worth spreading,” said Alexa Scordato, a Gaga fan, digital strategist and community manager for MAT@USC.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Runners from St Michael’s Primary School PTA sponsored by ClickThrough Marketing
St Michael’s Primary School have had a welcome boost to their fundraising efforts thanks to ClickThrough Marketing.
The Lichfield based digital marketing agency were one of a number of companies who collectively donated over £4,000 sponsorship money from last week’s half marathon to the school, and helped them towards buying new outdoor play equipment.
There was also a 1.3 mile fun run alongside the main half marathon, which local youngsters took part in.
The half marathon, which took place on Sunday May 1st saw athletes running the route to and from Lichfield via Whittington.
The weather held out for the event and a good time was had by all. Steven McLaren, chairman of the PTA at St Michaels said:
“’There was a fantastic atmosphere on the day and both the children and members of St Michael’s PTA team taking part were determined to finish, to make sure all sponsorship money would be collected. We are very grateful to ClickThrough for the great support in helping us achieve our Playground Equipment target “
Phil Robinson, founder of ClickThrough Marketing said:
“We are pleased not only to be able to support a local school, but thrilled to be involved in such a exciting event which is the first of its kind in Lichfield.”
Notes to Editors:
Further Contact
Ava Kelly, Public Relations
Telephone: 01543 410 014
About ClickThrough Marketing
ClickThrough Marketing (http://www.clickthrough-marketing.com) is a search and internet marketing agency specialising in conversion optimisation. Since 2004 we have helped our clients in the UK, USA and Europe reach new customers, using our proven, ethical search marketing know-how. We pride ourselves on giving honest, actionable advice. Whether you are thinking of changing your search or digital marketing agency, or just looking to improve your online conversion rate, our team of search conversion experts can help.
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It is vital for businesses to follow the trends of their customers closely. The rise in online shopping has meant more and more people are spending money on the internet.
As a result, businesses that manage their online presence effectively stand to profit hugely from the way the internet provides its users with instant answers to their problems
Search engines are so sophisticated nowadays that most web users only need to devote very small portions of time to internet search.
In order to improve a businesses online visibility and ultimately profits, search engine ooptimisation is an important tool. SEO is a multi-faceted discipline that requires subtlety and skill in order to yield the best results. Although it is possible for organisations to design their websites with SEO in mind, most choose to take advantage of the expertise of professional SEO consultancies to see the best results.
SEO strategy usually results in a higher page rank on the popular search engines. This means greater prominence on sites like Google and Bing, which are the most widely used sites outside the world of social networking.
News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.
An SEO expert has said that integrating Pay Per Click (PPC) into search marketing campaigns can help to achieve better organic search results.
This method allows for much more intelligent optimisation according to expert Aaron Bradley.
He told Search Engine Lane;
“The actual conversion rate of paid search keywords can provide an important data-based clue for organic keyword targeting. At a page level, trying to decide which of a number of topically similar, but semantically different keywords to target is made immeasurably easier when PPC data is available.”
This marketing strategy works along that lines that the most successful keywords can be tracked and used to dive the most traffic to a site.
The website Search Marketing Gurus recently suggested that pay-per-click was undergoing changes in response to the ever-altering search marketing environment.
News brought to you by ClickThrough – a provider of SEO Services & Pay Per Click strategies.
