Social media marketing has become a part of many business’ modern marketing strategies – be it Facebook, Twitter, LinkedIn and soon to be Google+. There are a number of social tools out there to help maximise the marketing potential of the various social media platforms. Here are just a few of the best: Hoot Suite: [...]
Despite the massive hype surrounding Google’s new social-networking venture, Google+, web analytics company, Experian Hitwise have revealed that the platform saw a drop in US visitors for the last week, according to an article published by Bloomberg. Hitwise also stated that their statistics showed that users were spending less time on Google+. For the week [...]
Today, Google announced a new service to help speed up the delivery speed of web pages, which as we know is one of the criteria applied in the SEO algorithm for SERPs. The Page Speed Service works by “applying web best practices” to your pages. Other services such as CloudFlare also offer similar solutions to…
An article published on entrepreneur.com has criticised the attitude taken towards social media marketing. With it, a lack of a fundamental understanding of ‘public relations, marketing, corporate communications and sales’ is also lamented. Entrepreneur has pointed out a number of misconceptions when it comes to utilising social media marketing: Size matters: Although levels of success [...]
Many small businesses are taking the steps to make their content SEO friendly to increase web traffic. However, according to an article published by Search Engine Watch, there are ‘geo-specific optimization’ measures that can be taken – to ensure those clicking through to a site are relevant. Here is just a small selection: Get listed [...]
This story has been doing the rounds for a while but it seems that Facebook is taking on both the Apple App store and Google’s Market in the mobile and smartphone marketplace, and the launch may be imminent. Technically, the problem for Facebook has been a lack of presence in the mobile space ie no…
For the last few days, there have been rumours that Bing has been running tests of paid PPC ads within the search results. Not placed off to the right or clearly highlighted at the top or bottom, but ‘camouflaged’ within the organic search results. Now, this may prove to be an advertisers’ dream, but is…
Recent Google research, entitled the Search Ads Pause Study, has revealed that pay per click ads don’t ‘cannibalise’ traffic coming in from standard searches, according to an article published by the Search Engine Journal. Those ranking in the top three of a Google search have previously questioned whether it’s worth investing in pay per click [...]
Google has officially launched a new product which could aid those in the search engine marketing field, according to the search engine’s official blog. Originally launched as a test product last autumn, titled Google Boost, AdWords Express has been designed for small local businesses that aren’t already utilising AdWords advertising. With functionality and simplicity in [...]
ClickThrough staff were lucky enough to catch a glimpse of the Queen last week, when she passed by our Lichfield office after presenting medals to soldiers from Royal Mercian and Lancastrian Yeomanry at Lichfield Cathedral. Much excitement filled the town (and our office!) when news of the Her Majesty’s arrival spread, and fellow Lichfieldians stood…