Google has used its official blog to reveal the introduction of a new Chrome extension, Google Related. The tool will operate in the background while you browse, for example, a news article, working to find the most relevant and interesting material related to what you’re viewing. Included amongst the results are the categories: video (most [...]
With the Bing/Yahoo! Search Alliance well underway, the Microsoft-operated search engine has moved to remind people of some of the SEO basics everyone should be aware of when optimizing their site. In the post, entitled ’18 things you need to know about SEO’, Bing clarifies some of the aspects users can change in order to [...]
Widgets are tools often overlooked for driving volumes of website traffic up. According to Erez Barak, writing for Search Engine Watch, widgets “serve as a scalable way to build links back to your target site while offering an easy to implement distributed application that people find valuable.” To increase usability with SEO strategies, Barak states [...]
A recent study by PageLever, and cited in an article published by Search Engine Watch, has revealed that SEO strategy plays a much stronger role in generating external referrals to Facebook pages than people may currently be aware of. Conducted by Jeff Widman, the study found that 33.98 per cent of external referrals for Facebook [...]
It’s a well-established fact that Twitter is one of the best social media marketing tools out there. However, it’s not always that easy to measure the success of campaigns or marketing efforts on the micro-blogging site. Having recently produced a list of strategies that can be employed to increase Twitter’s effectiveness in marketing, Heidi Cohen, [...]
Interesting questions being asked in the blogosphere. Obviously, Google + has drawn a lot of attention since its launch, but already people are discussing its demise. Cynic that I am, it is hard not to wonder whether the mass exodus from Facebook to Google + and the breaking of the FB habit, was an intended…
Although many businesses are looking to improve their social media marketing strategies by increasing their spending, many are still making errors, according to an article published by the Sydney Morning Herald. In particular, brands are failing to effectively analyse what people are saying about them on the Internet. Recent results from research carried out by [...]
Many recent studies have indicated that marketers would be open to increasing the amount spent on their various social media marketing efforts. Twitter is one the most commonly used social media sites for marketing purposes, though there are many marketers out there not making the most of the micro-blogging site’s capabilities. Social media expert, Heidi [...]
In August, Google announced a new feature which has been dubbed “mega sitelinks”. Although this seems to be a small change which wasn’t widely reported, we think it is important. The reason, is that for every site of a well-known brand, the most important searches by volume are brand search terms. Sitelinks give an excellent…
Thought Facebook Places might be a serious contender to Foursquare and Gowalla for location marketing? Think again. Whilst it ought to have stood a chance in the geolocation marketing stakes, Facebook rolled out Places as an afterthought, a feature with no thinking behind it. And now it has gone. In the hullabaloo of yet more…