Preparing your PPC strategy for the festive season
Posted on September 30, 2011, by ClickThrough MarketingAlthough Christmas might seem like a while away yet, in PPC marketing terms it really isn’t. Ideally now should be the period in which planning your PPC adverts takes place – in order to capitalise on the huge potential provided by the festive period. According to Scott Smigler, writing for Practical eCommerce, there are a [...]
