Although Christmas might seem like a while away yet, in PPC marketing terms it really isn’t. Ideally now should be the period in which planning your PPC adverts takes place – in order to capitalise on the huge potential provided by the festive period. According to Scott Smigler, writing for Practical eCommerce, there are a [...]
Not showing any signs of slowing up following their recent spate of activity, Bing have announced the launch of an airport maps feature for Bing Maps, according to an article published by TechCrunch. Currently launching to display maps for 42 airports located across America, the feature is expected to expand to encompass other airports over [...]
Following the recent launch of Promoted Tweets – a new paid social media marketing feature – and political ads, EMarketer has forecast that Twitter’s revenue for global adverts will increase by 210 per cent for 2011, according to an article published by Ad Age. Twitter saw ad revenue for last year, the first in which they [...]
The rise of SEO in digital marketing over the past few years has been impressive. It has now become a hugely important factor for large and small businesses a like – helping to gain new custom through high search engine rankings. Canadian newspaper, the Globe and Mail has produced a list of what they define [...]
With the London 2012 Olympic games less than a year a way, BMW have launched their first social media marketing initiative using the Mini brand, according to an article published by Marketing Magazine. Utilising the Official Mini Facebook Page, the car manufacturer want their fans to upload cheers via a specially designed “virtual infinity stadium” [...]
Part of good SEO practice is link building. But what does a good link actually constitute? Nichola Stott, writing in an article published by Search Engine Watch, has created a short guide, encompassing five key features that a good link possesses. We’ve taken just three of the key features from Stott’s list and summarised them below: [...]
Having gone from an invitation only model to one that allows open access, Google+ has unsurprisingly seen a huge increase in traffic, according to data released by Experian Hitwise, and cited in a report published by Search Engine Journal. Experian Hitwise’s data has revealed that the latest buzz-maker is social media has seen a traffic [...]
Having launched a number of new features recently, Bing has just released it’s latest – an event planning feature – according to an article published by TopNews New Zealand. Named “Bing Events”, the feature has been created specifically to aid users in planning nights out. It will provide a whole host of useful information about [...]
Singapore has been found to be the nation that spends the longest amount of time on Facebook, according to a recent study conducted by Experian Hitwise, and cited in an article published by utalkmarketing.com. The length of time spent on the social networking site in country was found to last on average 38 minutes and [...]
Since implementing Panda over the summer, Google’s search rankings have changed somewhat – with a number of well-known brands seeing their rank fall significantly due to the algorithm changes. However, Erez Barak, writing for Search Engine Watch, has recommended that efforts should be focused on the elements of SEO that will not change – regardless [...]