Promoted Tweets have revolutionised the way in which social media marketing campaigns can be conducted on Twitter. Purchased by marketers, they allow what would normally be a standard Tweet to reach a far larger audience than ever before. Writing for Search Engine Watch, Ron Schott has created a short guide detailing tips on how to [...]
Microsoft and Mozilla have joined forces to develop a new version of the popular web browser, Firefox, which instead of utilising Google as its default search engine uses Bing – in both its home page and search bar – according to an article published by the International Business Times. A popular platform for search engine [...]
Although social media marketing has become extremely popular with business in the past year, a new study has suggested that around a quarter of owners of small businesses remain unsure about the benefits of social media, according to an article published by Corp Comms Magazine. The study, carried out by iContact, found that many were [...]
Although the majority of SEO strategies are employed purely to drive traffic from standard searches, image search services such as Google Image Search shouldn’t be discounted – as a valuable traffic source. Dave Davies, writing for Search Engine Watch, has produced a number of tips that can be used to optimise images to rank better [...]
Search engine giant and popular search engine marketing platform, Google, has changed the way in which advanced searches are conducted – preventing the use of the previous “+” operator – according to an article published by Search Engine Watch. When a search containing the “+” operator is made, a message reading “the + operator has [...]
The most popular social networking site – and platform for social media marketing campaigns – on the Internet, Facebook, has announced that it will commence the construction of a new data centre in Sweden, according to an article published by Agence France Presse. Set to be located in Luleaa, the centre will consist of three [...]
Despite possessing the wealth of the search engine marketing and being a popular platform for search engine marketing initiatives, Google has come in for criticism from Facebook executive Ethan Beard, according to an article published by the Telegraph. Speaking exclusively with the newspaper, Beard stated that Google and other large search engines were failing to [...]
The Internet is packed with web copy – largely in part due to the massive use of it in search engine optimisation strategies. Just last year it was estimated by Technorati that the Internet was home to around 215 million websites and around 152 million blogs. Erez Barak, writing for Search Engine Watch, has produced [...]
Already holding the majority of the search engine market – and also a popular search engine marketing platform – Google has become the latest potential suitor for Yahoo!, according to an article published by Hexus.net. Microsoft are said to be discussing a deal with a number of partners, however Google has now emerged and is [...]
Following the product’s launch in the US earlier this year, Google has now announced that those in the United Kingdom and Germany will be able to get their hands on Google AdWords Express, according to an article published by Search Engine Watch. Google AdWords Express originally launched in July as a tool aimed at helping [...]