Despite being a hugely popular platform for social media marketing initiatives, Forrester Research has suggested that businesses aren’t a priority for Facebook, and marketers using the platform are indecisive, according to an article published by New Media Age. Whilst 96 of America’s top 100 brands operate a presence on the social media site, Forrester has [...]
With over 24million WP blogs already in existence, and over 50,000 new blogs being added daily, it was only a matter of time before WordPress helped its users monetise on those and helped itself to a share of the lucrative ad market. The launch of WordAds this week sees WordPress taking on Google AdSense with…
Popular bakery Greggs has launched a social media marketing campaign to ‘crowd source’ lyrics for a new Christmas song, according to an article published by New Media Age. Greggs hope the song – which will raise money for Help for Heroes – will compete in the top echelons of the chart for the coveted Christmas [...]
Google – a popular platform for search engine marketing initiatives – has revealed that Google News is now functional with the +1 feature, according to an article published by Search Engine Watch. Users browsing Google News when logged into either their Gmail or Google+ accounts will be able to +1 featured content. Content that has [...]
The Ballymascanlon Hotel has withdrawn its defamation claim against search engine giant Google, according to an article published by Search Engine Watch. Located in Dundalk, Ireland, the hotel opened a defamation case against Google – a platform frequently used for search engine marketing initiatives – earlier on in the year. The claim related to Google’s [...]
With today (November 24) being Thanksgiving in the US, many eCommerce sites will be making their final preparations ready for tomorrow’s ‘Black Friday’ sales. A notoriously busy day, it is vital that everything goes accordingly to plan. Writing for Search Engine Watch, Frank Watson has produced a basic checklist that contains all of the elements [...]
One of the biggest airlines in the world, Emirates, is set to step up its social media strategy with the creation of a Facebook page, according to an article published by Marketing Magazine. The airline has fallen behind rivals such as Air France and American Airlines – both of whom operate a popular presence on [...]
Cloud-based data management specialists Rosslyn Analytics have asked ClickThrough Marketing to assist with their internet marketing activities. ClickThrough Marketing, one of the UK’s leading search engine and internet marketing companies, will support Rosslyn Analytics’ continued rapid growth using powerful search engine optimisation and conversion optimisation techniques. The new initiative will focus on increasing website traffic…
We spoke previously about how to make more of mobile marketing, so let’s look at yet more methods which you could be using to get more traffic to your websites, social networking pages, and to your bricks and mortar stores. QR codes, which we have written about previously, have a mixed press. As they have…
Australian airline, Qantas, has been left embarrassed after a recent social media marketing campaign went wrong, according to an article published by news.com.au Qantas encouraged followers of its profile on Twitter to suggest their dream in-flight experience followed by the hashtag #qantasluxury, with each entry subsequently entered into a prize draw. However, the hashtag drew [...]