Yearly Archives: 2012

Read about our latest thoughts, news, opinions and ideas.

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ClickThrough Marketing’s end-of-year roundup

Wow, is it the end of another year already? We’ve done so much stuff in 2012, and we wanted to share some of our favourite moments with you – with a handy infographic! Print it out and keep it in your pocket, if you like. And scroll down for ClickThrough copywriter Oliver Pyper’s take on…

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Which (mobile) marketing investments will give you the biggest returns in 2013?

At the turn of the year, it’s natural to think through how changing digital technologies give opportunities and challenges to help shape priorities for marketing in the year ahead. Thinking about the potential impact of innovations in technology and the opportunities they give is a year-round preoccupation for me. Fortunately, I’m required to keep up-to-date…

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The big Internet marketing news stories of 2012

If you’re confusing pandas and penguins, and you think the cookie law is getting tough on the chocolate chip industry, then you’ve probably missed a few big Internet marketing stories this year. The worlds of SEO, PPC and social move fast, so to help you get up to date on the big gossip of 2012,…

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Parent group: Facebook’s targeted ads for pregnant women ‘disturbing’

Social network giant Facebook has come under criticism for targeting pregnant women with advertising specifically based on their due date and the expected gender of their unborn baby. Whilst the feature of adding an unborn baby as a family member has been around since last year, an online parents group has raised concerns over how [...]

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ClickThrough makes a splash at Christmas bash

We’ve always done things a little differently here at ClickThrough Marketing. Most companies settle for a hotel bar and half a dozen outdated dance moves to celebrate the festive season, but we knew that something crucial was missing in the tried-and-tested Christmas party formula. We just didn’t quite know what. Then it hit us –…

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