Currently only enjoyed by a select few – rumoured to be those spending $2 million – the sight of Twitter brand pages is set to become a much more common occurrence, according to an email intercepted by Ad Age and referenced in an article published by Search Engine Watch Those businesses spending in excess of [...]
German football giant, Bayern Munich, has received a huge backlash from fans after duping them into ‘liking’ the official club page on Facebook, according to an article published by Econsultancy. In a social media marketing campaign the club’s marketing team stated that the club would be unveiling the signing of a “new offensive player;” excitement [...]
Following the much publicised Search Alliance formed back in 2009, Microsoft’s adCenter is set to power PPC marketing campaigns and results on Yahoo!, according to an article published by Search Engine Watch. Writing for SEW, Duncan Parry, has produced a list of steps that should be taken to prepare for the switch – set to [...]
Google has warned Welsh businesses that they could be missing out on Internet marketing opportunities, as figures have shown that around 40 per cent of small firms based in Wales don’t operate a website, according to an article published by BBC News. The message has coincided with the announcement that Google will work with the [...]
In 2012, the majority of big companies operate, or have at least dabbled with, social media marketing campaigns on a regular basis; despite this many still struggle to get a ROI (return on investment), according to Kritsta Neher, writing for ClickZ. As a relatively new marketing platform, mistakes are, and will continue, to be made on [...]
In their PPC marketing efforts, small, local businesses hardly ever use Google AdWords to its maximum potential. Writing for Search Engine Watch, Howie Jacobson has highlighted three ways in which local businesses can benefit from AdWords. Here is just one of those aforementioned three ways suggested by Jacobson, in a summarised form: Test Messaging For [...]
There does seem to be a constant erosion of privacy by social networks, and the announcement this week that Google’s latest privacy changes will use data across the entire product set is already subject to criticism. LinkedIn introduced social ads last summer which had a default opt-out setting for your name and photo to be…
Facebook is planning to give away around £4.2M of advertising to help SMEs, according to Facebook COO Sheryl Sandberg, through the AdBoost programme. This campaign will offer £80 of Facebook ads to companies across Europe, hopefully encouraging more small businesses to use Facebook effectively for internet and social media marketing. The new Facebook programme is…
In PPC marketing, the majority of conversations – regarding reports and updates – take place over the phone. Joseph Kerschbaum, writing for Search Engine Watch, claims that there are a number of tactics that can make these meetings extremely productive. Here are just a few of the tactics he suggests for a successful PPC phone [...]
Twitter has completed its second acquisition in just under a week, according to an article published by New Media Age. Following the purchase of Summify, the micro-blogging site has now purchased Dasient, an anti-malware firm. As part of the deal, Dasient will be fully integrated into the platform – popular amongst social media marketing professionals; [...]