Industrial firms have firmly embraced social media marketing, according to an article published on ThomasNet today. Seven out of ten small to medium-sized suppliers are already engaging with LinkedIn, Facebook and Twitter, as well as other channels, in an effort to promote themselves. Thomas Industrial Group surveyed more than 3000 businesses, finding that many industrial [...]
Most PR professionals use blogging as part of their internet marketing strategy, according to research conducted by DWPub. The study found that a massive 98 per cent find them “useful or invaluable”, and 82 per cent are actively working with bloggers to develop an effective online marketing programme. 74 per cent, meanwhile, felt that interaction [...]
“Sport Relief relies on the goodwill and generosity of the public to make the campaign a true success. Sport Relief has great broadcast coverage, but that doesn’t guarantee online traffic. We really wanted to focus on bringing people to our site and, once they got there, showing them how the money they raise can help…
We at ClickThrough are a charitable bunch. Following on from last year’s momentous Comic Relief cake-and-underpants-athon, we’ve now turned our attention to the more serious (but no less embarrassing) world of sport. Our Sport Relief challenge was simple – cycle the equivalent of Lichfield to Trafalgar Square, a mean 118 miles. Two exercise bikes were…
When we search on the Internet these days, we expect to be given a list of potential sites which will hold the answers we seek, be that a product, a specific data set, an answer to a question and so on. It is then down to us to seek the answers or research further until…
Facebook has many benefits for those interested in internet marketing. It takes, for instance, a distinctively positive approach to engagement – making ‘friends’ and ‘liking’ products and businesses is straightforward, but there has been no quick-and-easy way to express darker emotions. Dean Terry hopes to change all that with his new Facebook app, EnemyGraph. As [...]
The recent Digital Marketing & Media Network Event – hosted in Palo Alto, California by the Young Presidents’ Organisation – was a somewhat secretive affair. Attendees were required to sign non-disclosure agreements and, perhaps unsurprisingly, information is scarce. However, writer Todd Harrison has been allowed to disclose certain key points from the gathering – focusing [...]
It would seem that scammers have been quick to jump on the Pinterest bandwagon, using fake Pinterest and Twitter accounts, harnessed to affiliate links, to generate revenue. Pinterest will need to take action to prevent this becoming more widespread but the process for the scammers is little different to that which a genuine business can…
You still often hear the saying “we need a social media strategy”, but I think, that to make the most of social media requires broader questions to be asked. For example, a customer engagement or communications strategy or content strategy are really part of a social media strategy. We believe you need to answer how…
A report published this week by a cross party committee of MPs and peers recommended that legislation should be introduced to force Google to censor search results, particularly in relation to protecting privacy. The rise and rise of social networking and the Internet has meant that cases such as the super injunction cases last year…