We’re asking this question since we’re approaching the first anniversary of the initial “invite-only” field-test of Google+. In short, I think the answer to this question is “very” and I’ll explain by showing some of the the latest information. Sometimes I wish Google+ didn’t exist. It seems many marketers I speak to agree. It doesn’t…
We have a running in-joke in the ClickThrough Marketing office, between the content team and our pay per click staff, which basically centres around the misconception that PPC is easy . We tend to mock our hardworking PPC account execs – claiming that they just have to set the clicks at 20p each, then sit…
The world of status codes sounds like a world of incredibly geeky technical jargon – where servers talk in a secret language, spoken only in snidey, sarcastic tones to the technically illiterate when something goes wrong. To some extent, that’s exactly right. However, for any website owner, knowing what status codes mean, and what they…
We sat down with Saiqa Bi, ClickThrough’s new paid search manager, to chat about her new role. We learnt a lot about her predictions for pay per click, her background in consultancy, and her love of terrifying Chinese cinema. Who are you? – Saiqa Bi, paid search manager at ClickThrough Marketing. When did you start…
Ask any business at the top of its sector how it got there, and the answer will invariably involve a lot of hard work, and a lot of trial and error. Trial and error is an invaluable tool: yes, nobody wants to make mistakes. But if you don’t make mistakes, you can’t learn or improve….
Account director Marek Martin took a few minutes out of his busy schedule to talk about his background, his achievements, and his thoughts on ClickThrough so far. Who are you? – Marek Martin, Account Director at ClickThrough Marketing. When did you start at ClickThrough? – Tuesday, May 8 What will you do at ClickThrough? –…
Whilst there are multiple well-known methods for getting backlinks online, many business website owners fail to capitalise on the chances in the real world to get backlinks. For instance, every time you attend a local networking event or a Chamber of Trade meeting, this will give you a perfect opportunity to ask all those present…
SEO account executive Lily Bowron is used to working closely with ClickThrough Marketing’s PPC team on winning client strategies. This month, Lily decided it would be interesting to see how ‘the other side’ works. Without sounding too much like dabbling in the dark arts, or something out of a clip from Star Wars, Lily spent…
Facebook, the world’s most popular social network, is well-known for letting its users share content – now investors can grab shares in the site itself, after the company floated on the Nasdaq stock market in New York. Anticipation for the flotation has risen in recent months, after Facebook founder Mark Zuckerberg unveiled plans for an [...]
We had a chat with the newest member of the ClickThrough team, Josh Smithyman, to find out what he did before he joined us, what he loves about SEO, and his thoughts on Keith Richards.