Many online businesses are so focused on PPC and trying to generate new leads that they neglect a large segment of their potential market: existing customers. Big companies like Amazon have got their customer follow-ups down to a fine art, sending out carefully timed e-mails offering products that existing customers may like, based on their…
I was recently speaking at the Marketing Week Live! conference and the use of media attribution was a common theme. For example Chris Fensome, Paid Search Specialist at First Choice described how it was a key part of their technique for driving efficiency in their Google Adwords campaigns. It also featured prominently in a talk…
Google has confirmed that it has performed a data refresh on its Panda algorithm. In a tweet from its official account on micro-blogging service, Twitter (@google), Google revealed that the data refresh would affect less than one per cent of all search queries worldwide. The search engine giant also provided a link back to a [...]
Although LinkedIn is usually referred to as a social networking site, it would be far better described as a business networking opportunity. LinkedIn is populated by over 50 million professional users, making it an excellent tool for engagement and interaction with industry leaders. Internet marketing experts have claimed that LinkedIn is almost 300% more effective…
The Internet has always been a form of social media. With no-one sharing content, there was no Internet. As the web has evolved, so has society, as it’s wont to do, of course – and that’s meant moving online social engagement away from dingy, badly laid-out forums, and into the realms of shiny, bright, well…
Adverts for Facebook are now running on social game development site Zynga.com. Sponsored stories are also being displayed on the site. Zynga has developed many games and applications for the social networking site, such as Farmville – now, according to Inside Facebook, there is speculation that the foundations for a Facebook ad network are being [...]
There are ways to create a custom Google search to help improve the chances of returning the results you want. Google search operators allow you to look for specific phrases in specific places, without having to wade through a heap of non-relevant results. In our latest Google Search Tips, ClickThrough Marketing SEO account executive Lily…
Running a successful PPC campaign involves a lot of important elements. For paid search marketers, Google provides its AdWords tool to help with traffic control, including various keyword options which can be used on their own or together. The latter option could require a higher budget than some businesses can afford to put into paid…
Keen observers will argue that Google is determined to make social media an integral part of business marketing strategies. Recent public service updates suggest as much: Google Plus put the search giant slap bang into social network territory, Google Plus Local provides social reviews and recommendations in the search results, users are being encouraged to…
Let’s not beat about the bush: if you don’t follow search engine guidelines, you’re taking a gamble. As an agency, we stick to ethical search engine optimisation techniques – it’s never a good idea to gamble with a client’s website by pushing the boundaries of acceptable Internet marketing. The wider world of SEO and online…