I last flagged up the importance of mobile search at the start of 2011. Since this time, mobile has continued its growth. In retail for example, the Q2 2012 BRC-Google report showed that total retail search volumes grew 9% in the second quarter of 2012, compared with the same quarter a year earlier. Mobile/tablet search…
Search engine giant Google has revealed that its Panda search algorithm has undergone a data refresh, which rolled out last night. In a tweet published from its official Twitter account (@google), Google announced (sic): “New data refresh of Panda starts rolling out tonight. ~1% of search results chance enough to notice.” First released in February [...]
Facebook is in the process of testing a new advertising feature, dubbed Sponsored Results. Some users of the social networking site reported seeing adverts produced alongside organic results when conducting searches for specific pages and places. Facebook later confirmed the existence of these sponsored results and revealed that it had been testing the feature since [...]
As a result of our continued success we are looking for a Paid Search Executive who can maintain the high services levels we provide to our clients by creating search marketing campaigns using Google AdWords and other search engines. (Click on the Job Title to Find Out More)
User search types can be grouped into three different categories: informational, transactional and navigational. Each of these categories requires a slightly different form of SEO. Informational searches account for approximately 80% of all searches, with the remaining 20% being divided equally between navigational and transactional searches. Around 70% of Internet users employ a search engine…
Micro blogging site Twitter is the most popular social network amongst companies in the Fortune Global 100, a recent study has found. Conducted earlier in the year by Burson-Marsteller, the Global Social Media Check-Up 2012 focused on the activity undertaken by companies featured on the index – which includes a massive number of illustrious brands, such [...]
Google’s two-day Illicit Networks: Forces in Opposition summit has drawn to a conclusion. Held in Los Angeles, the summit was designed to bring together a range of law enforcement officials, academics, politicians and victims of illicit activity carried out via the Internet, in order to draw up a strategy on how technology could be used [...]
If your Analytics are regularly showing a higher than average bounce rate for one or more of your landing pages, there is probably a good reason for it. All Internet marketers know that website visitors are notoriously difficult to please – and there are several factors that could explain why they are hitting the back…
Marissa Mayer, one of Google’s longest-serving employees, has joined rival Yahoo! as their new chief executive officer. Mayer, 37, was Google’s first female engineer, and rose through the ranks of the Silicon Valley start-up, quickly becoming one of the search giant’s top executives. She will start at Yahoo! today (July 17), keen to reverse the [...]
When QR codes first appeared, there were many sceptics who dismissed them as a fad, and claimed they would never gain popularity in the UK. However, those opinions have been proven wrong and there has been a steady rise in their usage since then. QR is an acronym for ‘Quick Response’ and the codes work…