Naturally, any business that runs PPC marketing campaigns keeps a careful eye on Analytics. One particularly pertinent figure that will be under constant observation is the average cost per acquisition (CPA), which can give rise to all sorts of problems. Averages appear everywhere and in all walks of life. Almost everyone uses the phrase, ‘the…
On May 17, Amy Bott, ClickThrough’s director of paid search, attended SASCon at The Hive in Manchester. Amy attended the inaugural conference two years ago, as part of her commitment to staying ahead of the latest developments in the PPC industry. SASCon involved a lot of expert discussion on hot issues: here, Amy gives her…
Last month Google officially retired the old version of Google Analytics meaning that everyone will now use the new version 5 which has been in beta test for around a year. This coincided with a flurry of activity with new features introduced. So it’s a good to time to think about how you’re using Google…
Unless you already have a true understanding of Affiliate Marketing, it is probably an underused, grey area in your Internet marketing strategy. However, the world of affiliation is growing by the day – to the point where it is impossible to ignore and is rapidly becoming extremely powerful. Many people may not even realise they…
Following on from the implementation of a data refresh – update 3.9 – to its Panda search algorithm at the end of July (2012), search engine giant Google has announced that it pushed out another data refresh earlier in the week. Rumours were rife that another refresh had been performed. However, Google only recently confirmed [...]
Many Internet marketers and webmasters believe that SEO and Analytics are two completely separate subjects. Are they right, or is there an inextricable link between the two? The overall aim of any website is to generate traffic, which is a threefold responsibility. SEO experts usually have the sole ambition of creating traffic by various means,…
Users of the SEO service featured on Google’s Webmaster Tools will now be notified of spikes or dips in their pages’ traffic provided by Google. The new update could prove to be useful for site owner’s that have seen a considerable fall in traffic – potentially notifying them of a problem. Although alerts will only [...]
File sharing websites, Isohunt and The Pirate Bay, have suggested that Google’s decision to dock the rankings of sites linking to or providing copyright infringed material will not affect them. Google made its plans clear in an announcement made last week. However, Isohunt and The Pirate Bay have instead argued that users will instead resort [...]
Since Google radically altered its algorithm with the Panda and Penguin search engine updates, the effects of which are still being felt, Internet marketing has become more cut-throat than ever before. Experts are now asking which is the better tactic to employ following the Google updates: outbound or inbound marketing? Outbound Marketing Traditional outbound marketing…
Visual marketing is a topical subject in the world of Internet marketing. Vision is the primary human sense that enables people to use pattern recognition to expand their knowledge, such as the ability to read words and to recognise the content of an image. The human brain constantly seeks new forms of stimulation, and that…